CRTO (Criteo) GF Value : $28.43 (As of Apr. 05, 2025)

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What is Criteo GF Value?

As of today (2025-04-05), Criteo's share price is $30.06. Criteo's GF Value is $28.43. Therefore, Criteo's Price-to-GF-Value for today is 1.06. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Criteo is Fairly Valued.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Criteo (NAS:CRTO) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Criteo's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	30.06	/	28.43
	=	1.06

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Criteo GF Value Related Terms

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Criteo Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Criteo SA (NAS:CRTO) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

0I4T:UK CI5A:Germany

Address

32 Rue Blanche, Paris, FRA, 75009

Website

https://www.criteo.com

Criteo SA is an ad-tech company in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.

Executives

Ryan Damon	other: EVP, Gen. Counsel & Secretary	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Sarah Js Glickman	officer: Chief Financial Officer	60 BINNEY STREET, C/O BLUEBIRD BIO, INC., CAMBRIDGE MA 02142
Megan Clarken	officer: Chief Executive Officer	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Van Der Kooi Frederik	director	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Marie Lalleman	director	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Nathalie Balla	director	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Rachel Picard	director	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
James Warner	director	135 WEST 18TH STREET, 5TH FLOOR, NEW YORK NY 10011
Edmond Mesrobian	director	10 S ALMADEN BLVD, 16TH FLOOR, SAN JOSE CA 95113
Jean-baptiste Rudelle	director, officer: Executive Chairman	C/O CRITEO S.A., 32 RUE BLANCHE, PARIS I0 75009
David J Anderson	officer: Interim CFO	C/O HONEYWELL INTERNATIONAL INC, 101 COLUMBIA ROAD, MORRISTOWN NJ 09762
Dan Teodosiu	officer: Chief Technology Officer	C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Mary Spilman	officer: Chief Revenue Officer	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Eric Eichmann	director, officer: Chief Executive Officer	C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 11TH FLOOR, NEW YORK NY 10016
Pesquidoux Hubert De	director	TEKELEC, 5200 PARAMOUNT PARKWAY, MORRISVILLE NC 27560