CRTO (Criteo) ROCE %: 3.09% (As of Mar. 2026)

What is Criteo ROCE %?

Criteo CRTO +4.32% 66 ROCE % is 3.09% as of Mar. 2026. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.16 (Significantly Undervalued). The stock has 2 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Criteo's annualized ROCE % for the quarter that ended in Mar. 2026 was 3.09%.

Criteo (NAS:CRTO) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Criteo ROCE % Related Terms

Criteo ROCE % Historical Data

* Premium members only.

The historical data trend for Criteo's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Criteo ROCE % Chart

Criteo Annual Data

Trend

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

ROCE %

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12.17

3.78

6.53

12.79

15.74

Criteo Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															15.66	9.66	15.96	21.78	3.09

66GF Score

Criteo SA CRTO

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

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Criteo ROCE % Calculation

Criteo's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	202.765	/	( ( (2266.449 - 1046.6)	+	(2201.207 - 844.654) )	/ 2 )
	=	202.765	/	( (1219.849	+	1356.553)	/ 2 )
	=	202.765	/	1288.201
	=	15.74 %

Criteo's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	41.6	/	( ( (2201.207 - 844.654)	+	(2072.05 - 737.048) )	/ 2 )
	=	41.6	/	( ( 1356.553	+	1335.002 )	/ 2 )
	=	41.6	/	1345.7775
	=	3.09 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 3.09% mean?

Criteo (CRTO) has a ROCE % of 3.09% as of Mar. 2026.

Is Criteo's ROCE % too high?

Criteo's current ROCE % is 3.09%. The Media - Diversified industry median ROCE % is 3.10. Criteo's value of 3.09% is 0.3% below this industry median. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.

How does Criteo's ROCE % compare to EEX and EVC?

Criteo's ROCE % of 3.09% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.10. Criteo's value of 3.09% is 0.3% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Media - Diversified company?

The median ROCE % among Media - Diversified companies is 3.10, based on 988 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current ROCE % of 3.09% is 0.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current ROCE % is 3.09%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Criteo stock overvalued right now?

Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.16, compared to a current price of $18.14 — trading 37.8% below its estimated fair value. The current ROCE % is 3.09% and 0.3% below the Media - Diversified industry median of 3.10. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Criteo (CRTO), the current ROCE % is 3.09% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Criteo (CRTO) Overvalued in 2026?

Based on GuruFocus' analysis, Criteo stock appears to be undervalued. The current stock price of $18.14 is trading 37.8% below its estimated GF Value™ of $29.16. GuruFocus considers Criteo to be Significantly Undervalued.

Key valuation signals for CRTO:

ROCE %: 3.09%
GF Value™: $29.16 vs. price of $18.14 (37.8% below fair value)
GF Score™: 66/100 with 2 warning signs
Industry Position: 0.3% below the Media - Diversified median

No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Criteo Business Description

Industry Communication Services Media - Diversified

Comparable Companies EEX EVC QNST CCO ADV NEXN DV NCMI TC ZD APP XPAR:PUB OMC SZSE:002027 TTD SZSE:300058 SZSE:002131 TSE:4324 XPAR:DEC TSE:4751

Other Exchanges CRTO N:Mexico 0I4T:UK

Address 32 Rue Blanche, Paris, FRA, 75009

Website https://www.criteo.com

Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.

66GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$18.14

Price

$29.16

GF Value

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