CriteoCRTO +1.03%66 FCF Yield % is 20.11 as of Jun. 28, 2026, which is 152% above its 10-year median of 7.98. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.07 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 1,026 Media - Diversified companies, Criteo ranks better than 89.28% on this metric.
FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.
As of today, Criteo's Trailing 12-Month Free Cash Flow is $179 Mil, and Market Cap is $888 Mil. Therefore, Criteo's FCF Yield % for today is 20.11%.
The historical rank and industry rank for Criteo's FCF Yield % or its related term are showing as below:
CRTO'
s FCF Yield % Range Over the Past 10 Years
Min: 1.63 Med: 7.98 Max: 27.6
Current: 20.11
During the past 13 years, the highest FCF Yield % of Criteo was 27.60%. The lowest was 1.63%. And the median was 7.98%.
CRTO's FCF Yield % is ranked better than 89.28% of 1026
companies
in the Media - Diversified industry
Industry Median: 1.615
vs CRTO: 20.11
Criteo's FCF Margin % for the quarter that ended in Mar. 2026 was 3.62%.
Criteo FCF Yield % Explanation
Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
Criteo FCF Yield % Related Terms
Criteo FCF Yield % Historical Data
* Premium members only.
The historical data trend for Criteo's FCF Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Criteo's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo FCF Yield % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's FCF Yield % distribution charts can be found below:
* The bar in red indicates where Criteo's FCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Criteo (CRTO) has a FCF Yield % of 20.11 as of Jun. 28, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Criteo and its competitors. This is 152% above median its historical median of 7.98. Over the past decade, Criteo's FCF Yield % has ranged from 1.63 to 27.60. According to the industry distribution chart, Criteo ranks #110 out of 1026 companies in the Media - Diversified industry, placing it in the top 10.7%.
Is Criteo's FCF Yield % too high?
Criteo's current FCF Yield % of 20.11 is 152% above median its 10-year median of 7.98. Over the past 10 years, this metric has ranged from a low of 1.63 to a high of 27.60. The Media - Diversified industry median FCF Yield % is 1.62. Criteo's value of 20.11 is 1145.2% above this industry median. Based on the distribution chart, Criteo ranks #110 out of 1026 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Criteo's FCF Yield % compare to EEX and EVC?
According to the Media - Diversified industry distribution chart, Criteo ranks #110 out of 1026 companies for FCF Yield %. This places Criteo in the top 11% of its industry — outperforming the majority of peers. The industry median FCF Yield % is 1.62. Criteo's value of 20.11 is 1145.2% above this benchmark. Historically, Criteo's own FCF Yield % has ranged from 1.63 to 27.60 over the past decade. While the company's 10-year median is 7.98 vs. the industry median of 1.62, Criteo has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Media - Diversified company?
The median FCF Yield % among Media - Diversified companies is 1.62, based on 1,026 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current FCF Yield % of 20.11 is 1145.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Criteo and its competitors. For the Media - Diversified industry, the median FCF Yield % is 1.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current FCF Yield % is 20.11, which is 152% above median its own 10-year median of 7.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Criteo stock overvalued right now?
Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.07, compared to a current price of $17.67 — trading 39.2% below its estimated fair value. The current FCF Yield % is 20.11, which is 152% above median its 10-year median of 7.98 and 1145.2% above the Media - Diversified industry median of 1.62. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For Criteo (CRTO), the current FCF Yield % is 20.11 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Criteo (CRTO) Overvalued in 2026?
Based on GuruFocus' analysis, Criteo stock appears to be undervalued.
The current stock price of $17.67 is trading 39.2% below its estimated GF Value™ of $29.07.
GuruFocus considers Criteo to be Significantly Undervalued.
Key valuation signals for CRTO:
FCF Yield %: 20.11 (152% above median its 10-year median of 7.98)
GF Value™: $29.07 vs. price of $17.67 (39.2% below fair value)
Industry Position: 1145.2% above the Media - Diversified median (#110 of 1026)
No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
66GF Score
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