CriteoCRTO +5.26%66 Days Payable is 229.26 as of Mar. 2026, which is 120% above its 10-year median of 104.39. GuruFocus rates CRTO with a GF Score™ of 66/100 and a GF Value™ of $29.07 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 916 Media - Diversified companies, Criteo ranks better than 78.38% on this metric.
Criteo's average Accounts Payable for the
three
months ended in Mar. 2026 was $507 Mil. Criteo's Cost of Goods Sold for the
three
months ended in Mar. 2026 was $202 Mil.
Hence, Criteo's Days Payable for the
three
months ended in Mar. 2026 was 229.26.
The historical rank and industry rank for Criteo's Days Payable or its related term are showing as below:
CRTO'
s Days Payable Range Over the Past 10 Years
Min: 96.71 Med: 104.39 Max: 315.15
Current: 232.63
During the past 13 years, Criteo's highest Days Payable was 315.15. The lowest was 96.71. And the median was 104.39.
CRTO's Days Payable is ranked better than 78.38% of 916
companies
in the Media - Diversified industry
Industry Median: 83.87
vs CRTO: 232.63
Criteo's Days Payable
declined
from Mar. 2025 (306.85) to Mar. 2026 (229.26).
It may suggest that Criteoaccelerated paying its suppliers.
Criteo Days Payable Related Terms
Criteo Days Payable Historical Data
* Premium members only.
The historical data trend for Criteo's Days Payable can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Criteo's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo Days Payable vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's Days Payable distribution charts can be found below:
* The bar in red indicates where Criteo's Days Payable falls into.
Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.
Criteo's Days Payable for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Criteo (CRTO) has a Days Payable of 229.26 as of Mar. 2026. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Criteo and its competitors. This is 120% above median its historical median of 104.39. Over the past decade, Criteo's Days Payable has ranged from 96.71 to 315.15. According to the industry distribution chart, Criteo ranks #198 out of 916 companies in the Media - Diversified industry, placing it in the top 21.6%.
Is Criteo's Days Payable too high?
Criteo's current Days Payable of 229.26 is 120% above median its 10-year median of 104.39. Over the past 10 years, this metric has ranged from a low of 96.71 to a high of 315.15. The Media - Diversified industry median Days Payable is 83.87. Criteo's value of 229.26 is 173.4% above this industry median. Based on the distribution chart, Criteo ranks #198 out of 916 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Criteo has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Criteo's Days Payable compare to QNST and EEX?
According to the Media - Diversified industry distribution chart, Criteo ranks #198 out of 916 companies for Days Payable. This places Criteo in the top 22% of its industry — outperforming the majority of peers. The industry median Days Payable is 83.87. Criteo's value of 229.26 is 173.4% above this benchmark. Historically, Criteo's own Days Payable has ranged from 96.71 to 315.15 over the past decade. While the company's 10-year median is 104.39 vs. the industry median of 83.87, Criteo has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Media - Diversified company?
The median Days Payable among Media - Diversified companies is 83.87, based on 916 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Criteo's current Days Payable of 229.26 is 173.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Criteo and its competitors. For the Media - Diversified industry, the median Days Payable is 83.87 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Criteo's current Days Payable is 229.26, which is 120% above median its own 10-year median of 104.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Criteo stock overvalued right now?
Based on GuruFocus' analysis, Criteo (CRTO) is currently considered Significantly Undervalued. The stock's GF Value™ is $29.07, compared to a current price of $18.62 — trading 35.9% below its estimated fair value. The current Days Payable is 229.26, which is 120% above median its 10-year median of 104.39 and 173.4% above the Media - Diversified industry median of 83.87. Criteo's overall GF Score™ is 66/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For Criteo (CRTO), the current Days Payable is 229.26 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Criteo (CRTO) Overvalued in 2026?
Based on GuruFocus' analysis, Criteo stock appears to be undervalued.
The current stock price of $18.62 is trading 35.9% below its estimated GF Value™ of $29.07.
GuruFocus considers Criteo to be Significantly Undervalued.
Key valuation signals for CRTO:
Days Payable: 229.26 (120% above median its 10-year median of 104.39)
GF Value™: $29.07 vs. price of $18.62 (35.9% below fair value)
Industry Position: 173.4% above the Media - Diversified median (#198 of 916)
No single metric tells the full story. See the CRTO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. Retail Media: This segment encompasses revenue generated from brands, agencies, and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services. Performance Media: This segment encompasses targeting capabilities and supply and AdTech services. The majority of its revenues is generated from the performance media segment.
66GF Score
Get the complete analysis for CRTO
Days Payable is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CRTO has been successfully added to your 
