Rocky Brands (FRA:RCK) Cyclically Adjusted PB Ratio: (As of Sep. 22, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:RCK Rocky Brands Inc FRA:RCK
73 GF Score
Price €37.80
GF Value €26.90
Valuation Significantly Overvalued
! 4 Warning Signs
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What is Rocky Brands Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Rocky Brands  (FRA:RCK) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Rocky Brands Cyclically Adjusted PB Ratio Related Terms


Rocky Brands Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Rocky Brands's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Brands Cyclically Adjusted PB Ratio Chart

Rocky Brands Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.80 1.01 1.17 1.01 0.93

Rocky Brands Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.74 0.96 0.95 1.24 1.33

FRA:RCK vs FOSL, DBI, WEYS: Cyclically Adjusted PB Ratio Comparison

For the Footwear & Accessories subindustry, Rocky Brands's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Brands Cyclically Adjusted PB Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Cyclically Adjusted PB Ratio falls into.


FRA:RCK
73GF Score
Rocky Brands Inc FRA:RCK
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Rocky Brands Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Rocky Brands's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Rocky Brands's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=30.795/333.9520*333.9520
=30.795

Current CPI (Jun. 2026) = 333.9520.

Rocky Brands Quarterly Data

Book Value per Share CPI Adj_Book
201609 16.341 241.428 22.603
201612 17.258 241.432 23.871
201703 17.081 243.801 23.397
201706 16.090 244.955 21.936
201709 15.712 246.819 21.259
201712 15.881 246.524 21.513
201803 15.789 249.554 21.129
201806 16.837 251.989 22.313
201809 17.409 252.439 23.030
201812 17.995 251.233 23.920
201903 18.646 254.202 24.496
201906 18.651 256.143 24.317
201909 20.057 256.759 26.087
201912 19.944 256.974 25.918
202003 20.451 258.115 26.460
202006 20.168 257.797 26.126
202009 20.091 260.280 25.778
202012 20.242 260.474 25.952
202103 21.487 264.877 27.090
202106 21.661 271.696 26.624
202109 22.004 274.310 26.788
202112 23.826 278.802 28.539
202203 25.134 287.504 29.195
202206 26.744 296.311 30.141
202209 29.182 296.808 32.834
202212 27.510 296.797 30.954
202303 26.847 301.836 29.704
202306 26.265 305.109 28.748
202309 27.795 307.789 30.158
202312 27.302 306.746 29.723
202403 28.123 312.332 30.070
202406 28.050 314.175 29.816
202409 27.455 315.301 29.079
202412 30.084 315.605 31.833
202503 29.345 319.799 30.644
202506 27.296 322.561 28.260
202509 27.969 324.800 28.757
202512 28.600 324.054 29.474
202603 29.083 330.213 29.412
202606 30.795 333.952 30.795

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Rocky Brands (FRA:RCK) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of €37.80 is trading 40.5% above its estimated GF Value™ of €26.90. GuruFocus considers Rocky Brands to be Significantly Overvalued.

Key valuation signals for FRA:RCK:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €26.90 vs. price of €37.80 (40.5% above fair value)
  • GF Score™: 73/100 with 4 warning signs

No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocky Brands Business Description

Other Exchanges RCKY:USA
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
73GF Score

Get the complete analysis for FRA:RCK

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€37.80
Price
€26.90
GF Value