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Rocky BrandsFRA:RCK 66 Return-on-Tangible-Asset is 1.55% as of Mar. 2026, which is 76% below its 10-year median of 6.50. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.45. The stock has 7 warning signs investors should review. Among 1,069 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 76.43% on this metric.
Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Rocky Brands's annualizedNet Income for the quarter that ended in Mar. 2026 was €4.4 Mil. Rocky Brands's average total tangible assets for the quarter that ended in Mar. 2026 was €280.9 Mil. Therefore, Rocky Brands's annualized Return-on-Tangible-Asset for the quarter that ended in Mar. 2026 was 1.55%.
The historical rank and industry rank for Rocky Brands's Return-on-Tangible-Asset or its related term are showing as below:
FRA:RCK'
s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: -1.41 Med: 6.5 Max: 11.2
Current: 5.7
During the past 13 years, Rocky Brands's highest Return-on-Tangible-Asset was 11.20%. The lowest was -1.41%. And the median was 6.50%.
FRA:RCK's Return-on-Tangible-Asset is ranked better than 76.43% of 1069
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 1.99
vs FRA:RCK: 5.70
Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.
Be Aware
Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the companys earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a companys tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.
Rocky Brands Return-on-Tangible-Asset Related Terms
Rocky Brands Return-on-Tangible-Asset Historical Data
* Premium members only.
The historical data trend for Rocky Brands's Return-on-Tangible-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RCK vs DBI, FWDI, WEYS: Return-on-Tangible-Asset Comparison
For the Footwear & Accessories subindustry, Rocky Brands's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Return-on-Tangible-Asset vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Return-on-Tangible-Asset distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Return-on-Tangible-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
What does a Return-on-Tangible-Asset of 1.55% mean?
Rocky Brands (FRA:RCK) has a Return-on-Tangible-Asset of 1.55% as of Mar. 2026. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Rocky Brands and its competitors. This is 76% below median its historical median of 6.50. According to the industry distribution chart, Rocky Brands ranks #252 out of 1069 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 23.6%.
Is Rocky Brands' Return-on-Tangible-Asset too high?
Rocky Brands' current Return-on-Tangible-Asset of 1.55% is 76% below median its 10-year median of 6.50. The Manufacturing - Apparel & Accessories industry median Return-on-Tangible-Asset is 1.99. Rocky Brands' value of 1.55% is 22.1% below this industry median. Based on the distribution chart, Rocky Brands ranks #252 out of 1069 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Return-on-Tangible-Asset compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #252 out of 1069 companies for Return-on-Tangible-Asset. This places Rocky Brands in the top 24% of its industry — outperforming the majority of peers. The industry median Return-on-Tangible-Asset is 1.99. Rocky Brands' value of 1.55% is 22.1% below this benchmark. While the company's 10-year median is 6.50 vs. the industry median of 1.99, Rocky Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for a Manufacturing - Apparel & Accessories company?
The median Return-on-Tangible-Asset among Manufacturing - Apparel & Accessories companies is 1.99, based on 1,069 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current Return-on-Tangible-Asset of 1.55% is 22.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Return-on-Tangible-Asset is 1.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current Return-on-Tangible-Asset is 1.55%, which is 76% below median its own 10-year median of 6.50. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current Return-on-Tangible-Asset of 1.55%. The stock's GF Value™ is €24.45, compared to a current price of €35.40 — trading 44.8% above its estimated fair value. The current Return-on-Tangible-Asset is 1.55%, which is 76% below median its 10-year median of 6.50 and 22.1% below the Manufacturing - Apparel & Accessories industry median of 1.99. Rocky Brands' overall GF Score™ is 66/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current Return-on-Tangible-Asset is 1.55% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (FRA:RCK) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of €35.40 is trading 44.8% above its estimated GF Value™ of €24.45.
Key valuation signals for FRA:RCK:
Return-on-Tangible-Asset: 1.55% (76% below median its 10-year median of 6.50)
GF Value™: €24.45 vs. price of €35.40 (44.8% above fair value)
Industry Position: 22.1% below the Manufacturing - Apparel & Accessories median (#252 of 1069)
No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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Return-on-Tangible-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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