Rocky Brands (FRA:RCK) Moat Score: 4/10 (As of Jul. 21, 2026)

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FRA:RCK Rocky Brands Inc FRA:RCK
66 GF Score
Price €35.40
GF Value €24.40
! 8 Warning Signs
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What is Rocky Brands Moat Score?

Rocky Brands FRA:RCK +0.57% 66 Moat Score is 4 as of Jul. 21, 2026. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.40. The stock has 8 warning signs investors should review. Among 1,145 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 96.86% on this metric.

Rocky Brands has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Rocky Brands has Narrow Moat: Rocky Brands has a discernible but modest moat due to its brand strength and customer loyalty in the footwear industry. While it benefits from economies of scale, intense competition and limited pricing power constrain its competitive advantages.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Rocky Brands might have Narrow Moat - Discernible but modest moat.

Rocky Brands  (FRA:RCK) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Rocky Brands Moat Score Related Terms

FRA:RCK vs DBI, FWDI, WEYS: Moat Score Comparison

For the Footwear & Accessories subindustry, Rocky Brands's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Brands Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Moat Score distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Moat Score falls into.


FRA:RCK
66GF Score
Rocky Brands Inc FRA:RCK
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Rocky Brands (FRA:RCK) has a Moat Score of 4 as of Jul. 21, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Rocky Brands ranks #36 out of 1145 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 3.1%.
Is Rocky Brands' Moat Score too high?
Rocky Brands' current Moat Score is 4. Based on the distribution chart, Rocky Brands ranks #36 out of 1145 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Moat Score compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #36 out of 1145 companies for Moat Score. This places Rocky Brands in the top 3% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Rocky Brands's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current Moat Score of 4. The stock's GF Value™ is €24.40, compared to a current price of €35.40 — trading 45.1% above its estimated fair value. The current Moat Score is 4. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current Moat Score is 4 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Brands (FRA:RCK) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of €35.40 is trading 45.1% above its estimated GF Value™ of €24.40.

Key valuation signals for FRA:RCK:

  • Moat Score: 4
  • GF Value™: €24.40 vs. price of €35.40 (45.1% above fair value)
  • GF Score™: 66/100 with 8 warning signs

No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rocky Brands Business Description

Other Exchanges RCKY:USA
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€35.40
Price
€24.40
GF Value