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Rocky BrandsFRA:RCK 66 Cyclically Adjusted PS Ratio is 0.68 as of Jul. 22, 2026, which is 21% above its 10-year median of 0.56. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.45. The stock has 7 warning signs investors should review. Among 883 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks worse than 51.3% on this metric.
The historical rank and industry rank for Rocky Brands's Cyclically Adjusted PS Ratio or its related term are showing as below:
FRA:RCK'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.22 Med: 0.56 Max: 1.71
Current: 0.67
During the past years, Rocky Brands's highest Cyclically Adjusted PS Ratio was 1.71. The lowest was 0.22. And the median was 0.56.
FRA:RCK's Cyclically Adjusted PS Ratio is ranked worse than 51.3% of 883
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.63
vs FRA:RCK: 0.67
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Rocky Brands's adjusted revenue per share data for the three months ended in Mar. 2026 was €14.129. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €51.98 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Rocky Brands (FRA:RCK) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Rocky Brands Cyclically Adjusted PS Ratio Related Terms
Rocky Brands Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Rocky Brands's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RCK vs DBI, FWDI, WEYS: Cyclically Adjusted PS Ratio Comparison
For the Footwear & Accessories subindustry, Rocky Brands's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Cyclically Adjusted PS Ratio vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Cyclically Adjusted PS Ratio falls into.
Rocky Brands Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Rocky Brands's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.68 mean?
Rocky Brands (FRA:RCK) has a Cyclically Adjusted PS Ratio of 0.68 as of Jul. 22, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Rocky Brands and its competitors. This is 21% above median its historical median of 0.56. Over the past decade, Rocky Brands' Cyclically Adjusted PS Ratio has ranged from 0.22 to 1.71. According to the industry distribution chart, Rocky Brands ranks #453 out of 883 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 51.3%.
Is Rocky Brands' Cyclically Adjusted PS Ratio too high?
Rocky Brands' current Cyclically Adjusted PS Ratio of 0.68 is 21% above median its 10-year median of 0.56. Over the past 10 years, this metric has ranged from a low of 0.22 to a high of 1.71. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PS Ratio is 0.63. Rocky Brands' value of 0.68 is 7.9% above this industry median. Based on the distribution chart, Rocky Brands ranks #453 out of 883 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Cyclically Adjusted PS Ratio compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #453 out of 883 companies for Cyclically Adjusted PS Ratio. This places Rocky Brands in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.63. Rocky Brands' value of 0.68 is 7.9% above this benchmark. Historically, Rocky Brands' own Cyclically Adjusted PS Ratio has ranged from 0.22 to 1.71 over the past decade. While the company's 10-year median is 0.56 vs. the industry median of 0.63, Rocky Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PS Ratio among Manufacturing - Apparel & Accessories companies is 0.63, based on 883 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current Cyclically Adjusted PS Ratio of 0.68 is 7.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PS Ratio is 0.63 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current Cyclically Adjusted PS Ratio is 0.68, which is 21% above median its own 10-year median of 0.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current Cyclically Adjusted PS Ratio of 0.68. The stock's GF Value™ is €24.45, compared to a current price of €35.40 — trading 44.8% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.68, which is 21% above median its 10-year median of 0.56 and 7.9% above the Manufacturing - Apparel & Accessories industry median of 0.63. Rocky Brands' overall GF Score™ is 66/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current Cyclically Adjusted PS Ratio is 0.68 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (FRA:RCK) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of €35.40 is trading 44.8% above its estimated GF Value™ of €24.45.
Key valuation signals for FRA:RCK:
Cyclically Adjusted PS Ratio: 0.68 (21% above median its 10-year median of 0.56)
GF Value™: €24.45 vs. price of €35.40 (44.8% above fair value)
Industry Position: 7.9% above the Manufacturing - Apparel & Accessories median (#453 of 883)
No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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