Rocky Brands (FRA:RCK) Tariff Resilience Score: 3/10 (As of Jul. 22, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:RCK Rocky Brands Inc FRA:RCK
66 GF Score
Price €35.40
GF Value €24.40
! 8 Warning Signs
View Full Analysis

What is Rocky Brands Tariff Resilience Score?

Rocky Brands FRA:RCK 66 Tariff Resilience Score is 3 as of Jul. 22, 2026. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.40. The stock has 8 warning signs investors should review. Among 1,144 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 94.23% on this metric.

Rocky Brands has the Tariff Resilience Score of 3, which implies that the company might have .

Rocky Brands has Apparel and footwear company with significant manufacturing in tariff-prone regions. High exposure to tariffs on imports, but potential to shift production locations.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes Rocky Brands might have .

Rocky Brands  (FRA:RCK) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

Rocky Brands Tariff Resilience Score Related Terms

FRA:RCK vs DBI, FWDI, WEYS: Tariff Resilience Score Comparison

For the Footwear & Accessories subindustry, Rocky Brands's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Brands Tariff Resilience Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Tariff Resilience Score falls into.


FRA:RCK
66GF Score
Rocky Brands Inc FRA:RCK
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
What does a Tariff Resilience Score of 3 mean?
Rocky Brands (FRA:RCK) has a Tariff Resilience Score of 3 as of Jul. 22, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, Rocky Brands ranks #66 out of 1144 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 5.8%.
Is Rocky Brands' Tariff Resilience Score too high?
Rocky Brands' current Tariff Resilience Score is 3. Based on the distribution chart, Rocky Brands ranks #66 out of 1144 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Tariff Resilience Score compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #66 out of 1144 companies for Tariff Resilience Score. This places Rocky Brands in the top 6% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Manufacturing - Apparel & Accessories company?
A good Tariff Resilience Score depends on the Manufacturing - Apparel & Accessories industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. Rocky Brands's current Tariff Resilience Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current Tariff Resilience Score of 3. The stock's GF Value™ is €24.40, compared to a current price of €35.40 — trading 45.1% above its estimated fair value. The current Tariff Resilience Score is 3. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current Tariff Resilience Score is 3 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Brands (FRA:RCK) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of €35.40 is trading 45.1% above its estimated GF Value™ of €24.40.

Key valuation signals for FRA:RCK:

  • Tariff Resilience Score: 3
  • GF Value™: €24.40 vs. price of €35.40 (45.1% above fair value)
  • GF Score™: 66/100 with 8 warning signs

No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rocky Brands Business Description

Other Exchanges RCKY:USA
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score

Get the complete analysis for FRA:RCK

Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€35.40
Price
€24.40
GF Value