Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Rocky BrandsFRA:RCK 66 OCF Margin % is 1.52% as of Mar. 2026, which is 78% below its 10-year median of 6.86. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.40. The stock has 8 warning signs investors should review. Among 1,040 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks worse than 61.06% on this metric.
The historical data trend for Rocky Brands's OCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RCK vs DBI, FWDI, WEYS: OCF Margin % Comparison
For the Footwear & Accessories subindustry, Rocky Brands's OCF Margin %, along with its competitors' market caps and OCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands OCF Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's OCF Margin % distribution charts can be found below:
* The bar in red indicates where Rocky Brands's OCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (FRA:RCK) has a OCF Margin % of 1.52% as of Mar. 2026. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Rocky Brands and its competitors. This is 78% below median its historical median of 6.86. According to the industry distribution chart, Rocky Brands ranks #635 out of 1040 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 61.1%.
Is Rocky Brands' OCF Margin % too high?
Rocky Brands' current OCF Margin % of 1.52% is 78% below median its 10-year median of 6.86. The Manufacturing - Apparel & Accessories industry median OCF Margin % is 6.31. Rocky Brands' value of 1.52% is 75.9% below this industry median. Based on the distribution chart, Rocky Brands ranks #635 out of 1040 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' OCF Margin % compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #635 out of 1040 companies for OCF Margin %. This places Rocky Brands in the lower half of its industry. The industry median OCF Margin % is 6.31. Rocky Brands' value of 1.52% is 75.9% below this benchmark. While the company's 10-year median is 6.86 vs. the industry median of 6.31, Rocky Brands has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Margin % for a Manufacturing - Apparel & Accessories company?
The median OCF Margin % among Manufacturing - Apparel & Accessories companies is 6.31, based on 1,040 companies in the industry. Companies in the top quartile (top 25%) have a OCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, OCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current OCF Margin % of 1.52% is 75.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Margin % mean?
A high OCF Margin % can signal that a stock is expensive relative to its fundamentals. OCF Margin is the ratio of Cash Flow from Operations to Total Revenue. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median OCF Margin % is 6.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current OCF Margin % is 1.52%, which is 78% below median its own 10-year median of 6.86. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current OCF Margin % of 1.52%. The stock's GF Value™ is €24.40, compared to a current price of €35.40 — trading 45.1% above its estimated fair value. The current OCF Margin % is 1.52%, which is 78% below median its 10-year median of 6.86 and 75.9% below the Manufacturing - Apparel & Accessories industry median of 6.31. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Margin % calculated?
OCF Margin % is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current OCF Margin % is 1.52% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (FRA:RCK) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of €35.40 is trading 45.1% above its estimated GF Value™ of €24.40.
Key valuation signals for FRA:RCK:
OCF Margin %: 1.52% (78% below median its 10-year median of 6.86)
GF Value™: €24.40 vs. price of €35.40 (45.1% above fair value)
Industry Position: 75.9% below the Manufacturing - Apparel & Accessories median (#635 of 1040)
No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
Get the complete analysis for FRA:RCK
OCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:RCK has been successfully added to your 
