Rocky Brands (FRA:RCK) Enterprise Value: €384.5 Mil (As of Jul. 21, 2026) ***

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FRA:RCK Rocky Brands Inc FRA:RCK
66 GF Score
Price €35.40
GF Value €24.40
! 8 Warning Signs
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What is Rocky Brands Enterprise Value?

Rocky Brands FRA:RCK +0.57% 66 Enterprise Value is €384.5 Mil as of Jul. 21, 2026. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.40. The stock has 8 warning signs investors should review.

Think of Enterprise Value as the theoretical takeover price. It is more comprehensive than market capitalization (Market Cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

EV-to-EBIT is calculated as Enterprise Value divided by its EBIT. As of today, Rocky Brands's Enterprise Value is €384.5 Mil. Rocky Brands's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 was €27.5 Mil. Therefore, Rocky Brands's EV-to-EBIT ratio for today is 13.96.

EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA. As of today, Rocky Brands's Enterprise Value is €384.5 Mil. Rocky Brands's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 was €36.1 Mil. Therefore, Rocky Brands's EV-to-EBITDA ratio for today is 10.66.

EV-to-Revenue is calculated as Enterprise Value divided by its Revenue. As of today, Rocky Brands's Enterprise Value is €384.5 Mil. Rocky Brands's Revenue for the trailing twelve months (TTM) ended in Mar. 2026 was €422.9 Mil. Therefore, Rocky Brands's EV-to-Revenue ratio for today is 0.91.

EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations. As of today, Rocky Brands's Enterprise Value is €384.5 Mil. Rocky Brands's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 was €14.5 Mil. Therefore, Rocky Brands's EV-to-OCF ratio for today is 26.48.

EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow. As of today, Rocky Brands's Enterprise Value is €384.5 Mil. Rocky Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was €8.5 Mil. Therefore, Rocky Brands's EV-to-FCF ratio for today is 45.36.

*** Please note that the current Enterprise Value is calculated using the current market capitalization and the most recently available financial data. If key financial fields—Long-Term Debt & Capital Lease Obligation and Short-Term Debt & Capital Lease Obligation—are recorded as null in the latest reporting period, our data vendor will default to using data from the prior period with valid entries.


Rocky Brands  (FRA:RCK) Enterprise Value Explanation

When an investor buy a company, the investor needs to pay not only the common shares, he/she also needs to pay the shareholders of Preferred Stocks. He also assumes the debt of the company, and receives the cash on the company's balance sheet.

If a company has more cash than debt, the investor actually pays less than the Market Cap because he immediately owns the cash once the transaction goes through.

The market value of Preferred Stock needs to be added to the market value of common stocks in the calculation of Enterprise Value.

For the companies with the same Market Cap, the smaller the Enterprise Value is, the cheaper the company is.

Enterprise Value can be negative when the company's net cash is more than its Market Cap. In this case the investor is basically getting the company for free and get paid for that.

1. EV-to-EBIT is calculated as Enterprise Value divided by its EBIT.

Rocky Brands's EV-to-EBIT for today is

EV-to-EBIT=Enterprise Value (Today)/EBIT (TTM)
=384.485/27.536
=13.96

Rocky Brands's current Enterprise Value is €384.5 Mil.
Rocky Brands's EBIT for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €27.5 Mil.

2. EV-to-EBITDA is calculated as Enterprise Value divided by its EBITDA.

Rocky Brands's EV-to-EBITDA for today is:

EV-to-EBITDA=Enterprise Value (Today)/EBITDA(TTM)
=384.485/36.082
=10.66

Rocky Brands's current Enterprise Value is €384.5 Mil.
Rocky Brands's EBITDA for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €36.1 Mil.

3. EV-to-Revenue is calculated as Enterprise Value divided by its Revenue.

Rocky Brands's EV-to-Revenue for today is:

EV-to-Revenue=Enterprise Value (Today)/Revenue (TTM)
=384.485/422.924
=0.91

Rocky Brands's current Enterprise Value is €384.5 Mil.
Rocky Brands's Revenue for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €422.9 Mil.

4. EV-to-OCF is calculated as Enterprise Value divided by its Cash Flow from Operations.

Rocky Brands's EV-to-OCF for today is:

EV-to-OCF=Enterprise Value (Today)/Cash Flow from Operations (TTM)
=384.485/14.518
=26.48

Rocky Brands's current Enterprise Value is €384.5 Mil.
Rocky Brands's Cash Flow from Operations for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €14.5 Mil.

5. EV-to-FCF is calculated as Enterprise Value divided by its Free Cash Flow.

Rocky Brands's EV-to-FCF for today is:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=384.485/8.476
=45.36

Rocky Brands's current Enterprise Value is €384.5 Mil.
Rocky Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €8.5 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rocky Brands Enterprise Value Related Terms


Rocky Brands Enterprise Value Historical Data

* Premium members only.

The historical data trend for Rocky Brands's Enterprise Value can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Brands Enterprise Value Chart

Rocky Brands Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Enterprise Value
Get a 7-Day Free Trial Premium Member Only Premium Member Only 495.67 406.33 366.70 316.24 289.12

Rocky Brands Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Enterprise Value Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 287.28 254.63 303.20 289.12 358.60

FRA:RCK vs DBI, FWDI, WEYS: Enterprise Value Comparison

For the Footwear & Accessories subindustry, Rocky Brands's Enterprise Value, along with its competitors' market caps and Enterprise Value data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Brands Enterprise Value vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Enterprise Value distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Enterprise Value falls into.


FRA:RCK
66GF Score
Rocky Brands Inc FRA:RCK
Enterprise Value is just one metric. See GF Score™, valuation, warning signs, and more.
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Rocky Brands Enterprise Value Calculation

Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash, cash equivalents, and marketable securities.

Rocky Brands's Enterprise Value for the fiscal year that ended in Dec. 2025 is calculated as

Rocky Brands's Enterprise Value for the quarter that ended in Mar. 2026 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Enterprise Value →
What does a Enterprise Value of €384.5 Mil mean?
Rocky Brands (FRA:RCK) has a Enterprise Value of €384.5 Mil as of Jul. 21, 2026. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on Rocky Brands and its competitors.
Is Rocky Brands' Enterprise Value too high?
Rocky Brands' current Enterprise Value is €384.5 Mil. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Enterprise Value compare to DBI and FWDI?
Rocky Brands' Enterprise Value of €384.5 Mil can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Enterprise Value for a Manufacturing - Apparel & Accessories company?
A good Enterprise Value depends on the Manufacturing - Apparel & Accessories industry context. However, Enterprise Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Enterprise Value mean?
A high Enterprise Value can signal that a stock is expensive relative to its fundamentals. Enterprise value equals the sum of market cap, debt and preferred shares less cash and equivalents. View historical data on Rocky Brands and its competitors. Rocky Brands's current Enterprise Value is €384.5 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current Enterprise Value of €384.5 Mil. The stock's GF Value™ is €24.40, compared to a current price of €35.40 — trading 45.1% above its estimated fair value. The current Enterprise Value is €384.5 Mil. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Enterprise Value calculated?
Enterprise Value is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current Enterprise Value is €384.5 Mil as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Brands (FRA:RCK) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of €35.40 is trading 45.1% above its estimated GF Value™ of €24.40.

Key valuation signals for FRA:RCK:

  • Enterprise Value: €384.5 Mil
  • GF Value™: €24.40 vs. price of €35.40 (45.1% above fair value)
  • GF Score™: 66/100 with 8 warning signs

No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocky Brands Business Description

Other Exchanges RCKY:USA
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score

Get the complete analysis for FRA:RCK

Enterprise Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€35.40
Price
€24.40
GF Value