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Rocky BrandsFRA:RCK 66 Shareholder Yield % is 5.61% as of Mar. 2026, which is 5% below its 10-year median of 5.93. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.40. The stock has 8 warning signs investors should review. Among 1,022 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 73.58% on this metric.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. It is a measure of shareholder return.
As of today, Rocky Brands's Shareholder Yield % was 5.61%.
Shareholder Yield % is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. The term was coined by William W. Priest of Epoch Investment Partners in a paper in 2005 entitled The Case for Shareholder Yield as a Dominant Driver of Future Equity Returns. William Priest indicated that "shareholder yield is a term that we came up with to reflect the various ways dividends can be paid to owners of a business in a publicly-traded company."
Dividend Yield % shows how much a company pays out in dividends each year relative to its stock price, which is most obvious form of shareholder return.
Buyback Yield % is the net repurchase of shares outstanding over the market capital of the company. Shares repurchases also increase shareholder value by returning the money back to shareholders.
Net Debt Paydown Yield % is the change in average of four quarters of company's total debt over a company's market cap. Assuming the total value of a company remains that same, shareholder value is increased as debt is reduced.
Rocky Brands Shareholder Yield % Related Terms
Rocky Brands Shareholder Yield % Historical Data
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The historical data trend for Rocky Brands's Shareholder Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RCK vs DBI, FWDI, WEYS: Shareholder Yield % Comparison
For the Footwear & Accessories subindustry, Rocky Brands's Shareholder Yield %, along with its competitors' market caps and Shareholder Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands Shareholder Yield % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Shareholder Yield % distribution charts can be found below:
* The bar in red indicates where Rocky Brands's Shareholder Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* All the data are calculated by TTM values. Note that if a companies is traded in several exchanges, then we calculate the company level data for Shareholder Yield % using the primary share class stock data. The calculation result in definition page is for demonstration purpose only, and it's showing the share class level data. Therefore, the numbers in the calculation may differ from elsewhere if the stock is not a primary share.
Rocky Brands (FRA:RCK) has a Shareholder Yield % of 5.61% as of Mar. 2026. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Rocky Brands and its competitors. This is near median its historical median of 5.93. According to the industry distribution chart, Rocky Brands ranks #270 out of 1022 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 26.4%.
Is Rocky Brands' Shareholder Yield % too high?
Rocky Brands' current Shareholder Yield % of 5.61% is near median its 10-year median of 5.93. The Manufacturing - Apparel & Accessories industry median Shareholder Yield % is 0.63. Rocky Brands' value of 5.61% is 790.5% above this industry median. Based on the distribution chart, Rocky Brands ranks #270 out of 1022 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Shareholder Yield % compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #270 out of 1022 companies for Shareholder Yield %. This puts Rocky Brands in the upper half of its industry. The industry median Shareholder Yield % is 0.63. Rocky Brands' value of 5.61% is 790.5% above this benchmark. While the company's 10-year median is 5.93 vs. the industry median of 0.63, Rocky Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shareholder Yield % for a Manufacturing - Apparel & Accessories company?
The median Shareholder Yield % among Manufacturing - Apparel & Accessories companies is 0.63, based on 1,022 companies in the industry. Companies in the top quartile (top 25%) have a Shareholder Yield % significantly above this median, while those in the bottom quartile fall well below. However, Shareholder Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current Shareholder Yield % of 5.61% is 790.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shareholder Yield % mean?
A high Shareholder Yield % can signal that a stock is expensive relative to its fundamentals. Shareholder Yield is how much money shareholders receive from a company that is in the form of cash dividends, net stock repurchases, and debt reduction. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Shareholder Yield % is 0.63 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current Shareholder Yield % is 5.61%, which is near median its own 10-year median of 5.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current Shareholder Yield % of 5.61%. The stock's GF Value™ is €24.40, compared to a current price of €35.40 — trading 45.1% above its estimated fair value. The current Shareholder Yield % is 5.61%, which is near median its 10-year median of 5.93 and 790.5% above the Manufacturing - Apparel & Accessories industry median of 0.63. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shareholder Yield % calculated?
Shareholder Yield % is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current Shareholder Yield % is 5.61% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (FRA:RCK) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of €35.40 is trading 45.1% above its estimated GF Value™ of €24.40.
Key valuation signals for FRA:RCK:
Shareholder Yield %: 5.61% (near median its 10-year median of 5.93)
GF Value™: €24.40 vs. price of €35.40 (45.1% above fair value)
Industry Position: 790.5% above the Manufacturing - Apparel & Accessories median (#270 of 1022)
No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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