Rocky Brands (FRA:RCK) Growth Rank: 2 (As of Aug. 30, 2026) — 71% Below Median

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FRA:RCK Rocky Brands Inc FRA:RCK
70 GF Score
Price €38.20
GF Value €26.86
Valuation Significantly Overvalued
! 8 Warning Signs
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What is Rocky Brands Growth Rank?

Rocky Brands FRA:RCK +0.53% 70 Growth Rank is 2 as of Aug. 30, 2026, which is 71% below its 10-year median of 7.00. GuruFocus rates FRA:RCK with a GF Score™ of 70/100 and a GF Value™ of €26.86 (Significantly Overvalued). The stock has 8 warning signs investors should review.

Rocky Brands has the Growth Rank of 2.

GuruFocus Growth Rank measures the growth of a company in terms of its revenue and profitability, rated on a scale from 1 to 10. Historically, the companies with the highest growth ranks performed the best over the long term. It is calculated using the following criteria:

1. 5-year revenue growth rate, the higher, the better.
2. 3-year revenue growth rate, the higher, the better.
3. 5-year EBITDA growth rate, the higher, the better.
4. The predictability of 5-year revenue. The most consistent it is, the higher the rank.

A higher score reflects a greater ability to drive business growth, with companies considered to have strong and sustainable expansion potential. Conversely, a lower score indicates challenges in achieving consistent growth and scalability.

GuruFocus found that the Growth Rank is the second of the two most-sensitive parameters among the five parameters checked. Please click GF Score to see more details on GF Score's 5 Key Aspects of Analysis.

Please note that we are using the five-year EBITDA growth rate as a parameter, so the company needs to have had positive growth over that time. The reason we use EBITDA instead of earnings per share is that with EBITDA, we can rank a lot more companies since a company may have positive EBITDA but negative EPS. Since we are looking at the growth here, EBITDA gives us a pretty clear picture about the growth in the company's business operations.

FRA:RCK vs FWDI, DBI, WEYS: Growth Rank Comparison

For the Footwear & Accessories subindustry, Rocky Brands's Growth Rank, along with its competitors' market caps and Growth Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Brands Growth Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Growth Rank distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Growth Rank falls into.


FRA:RCK
70GF Score
Rocky Brands Inc FRA:RCK
Growth Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Growth Rank →
What does a Growth Rank of 2 mean?
Rocky Brands (FRA:RCK) has a Growth Rank of 2 as of Aug. 30, 2026. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Rocky Brands and its competitors. This is 71% below median its historical median of 7.00. Over the past decade, Rocky Brands' Growth Rank has ranged from 2.00 to 9.00.
Is Rocky Brands' Growth Rank too high?
Rocky Brands' current Growth Rank of 2 is 71% below median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 9.00. Overall, Rocky Brands has a GF Score™ of 70/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' Growth Rank compare to FWDI and DBI?
Rocky Brands' Growth Rank of 2 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Rocky Brands' own Growth Rank has ranged from 2.00 to 9.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Growth Rank for a Manufacturing - Apparel & Accessories company?
A good Growth Rank depends on the Manufacturing - Apparel & Accessories industry context. However, Growth Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Growth Rank mean?
A high Growth Rank can signal that a stock is expensive relative to its fundamentals. Growth Rank measures the growth of a company in terms of its revenue and profitability. View historical data on Rocky Brands and its competitors. Rocky Brands's current Growth Rank is 2, which is 71% below median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Based on GuruFocus' analysis, Rocky Brands (FRA:RCK) is currently considered Significantly Overvalued. The stock's GF Value™ is €26.86, compared to a current price of €38.20 — trading 42.2% above its estimated fair value. The current Growth Rank is 2, which is 71% below median its 10-year median of 7.00. Rocky Brands' overall GF Score™ is 70/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Growth Rank calculated?
Growth Rank is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current Growth Rank is 2 as of Aug. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Brands (FRA:RCK) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of €38.20 is trading 42.2% above its estimated GF Value™ of €26.86. GuruFocus considers Rocky Brands to be Significantly Overvalued.

Key valuation signals for FRA:RCK:

  • Growth Rank: 2 (71% below median its 10-year median of 7.00)
  • GF Value™: €26.86 vs. price of €38.20 (42.2% above fair value)
  • GF Score™: 70/100 with 8 warning signs

No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rocky Brands Business Description

Other Exchanges RCKY:USA
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
70GF Score

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Growth Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€38.20
Price
€26.86
GF Value