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Rocky BrandsFRA:RCK +1.01%67 3-1 Month Momentum % is 29.10% as of Aug. 17, 2026. GuruFocus rates FRA:RCK with a GF Score™ of 67/100 and a GF Value™ of €25.34. The stock has 8 warning signs investors should review. Among 1,139 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 89.9% on this metric.
3-1 Month Momentum % is the total return of the stock from 3-month ago to 1-month ago. As of today (2026-08-17), Rocky Brands's 3-1 Month Momentum % is 29.10%.
The industry rank for Rocky Brands's 3-1 Month Momentum % or its related term are showing as below:
FRA:RCK's 3-1 Month Momentum % is ranked better than 89.9% of 1139
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: -3.83
vs FRA:RCK: 29.10
Momentum investing is a trading strategy in which investors buy securities that are rising and sell before the prices start to go back down. The 3-1 Month Momentum % measures the total return to a stock over the past three months, but ignores the previous month.
The reason why the most recent month’s return dropped related to the short-term reversal effect associated with momentum. There is an academic finding that short-term momentum actually has a reversal effect, whereby the previous winners (measured over the past months) do poorly the next month, while the previous losers do well the next month. In order to eliminate the short-term reversal effect, the previous month return was not included in this calculation.
Rocky Brands 3-1 Month Momentum % Related Terms
FRA:RCK vs FWDI, DBI, WEYS: 3-1 Month Momentum % Comparison
For the Footwear & Accessories subindustry, Rocky Brands's 3-1 Month Momentum %, along with its competitors' market caps and 3-1 Month Momentum % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands 3-1 Month Momentum % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's 3-1 Month Momentum % distribution charts can be found below:
* The bar in red indicates where Rocky Brands's 3-1 Month Momentum % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (FRA:RCK) has a 3-1 Month Momentum % of 29.10% as of Aug. 17, 2026. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Rocky Brands and its competitors. According to the industry distribution chart, Rocky Brands ranks #115 out of 1139 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 10.1%.
Is Rocky Brands' 3-1 Month Momentum % too high?
Rocky Brands' current 3-1 Month Momentum % is 29.10%. Based on the distribution chart, Rocky Brands ranks #115 out of 1139 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Rocky Brands has a GF Score™ of 67/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' 3-1 Month Momentum % compare to FWDI and DBI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #115 out of 1139 companies for 3-1 Month Momentum %. This places Rocky Brands in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-1 Month Momentum % for a Manufacturing - Apparel & Accessories company?
A good 3-1 Month Momentum % depends on the Manufacturing - Apparel & Accessories industry context. However, 3-1 Month Momentum % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-1 Month Momentum % mean?
A high 3-1 Month Momentum % can signal that a stock is expensive relative to its fundamentals. 3-1 Month Momentum measures the total return of the stock from 3-month ago to 1-month ago. View historical data on Rocky Brands and its competitors. Rocky Brands's current 3-1 Month Momentum % is 29.10%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current 3-1 Month Momentum % of 29.10%. The stock's GF Value™ is €25.34, compared to a current price of €40.00 — trading 57.9% above its estimated fair value. The current 3-1 Month Momentum % is 29.10%. Rocky Brands' overall GF Score™ is 67/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-1 Month Momentum % calculated?
3-1 Month Momentum % is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current 3-1 Month Momentum % is 29.10% as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (FRA:RCK) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of €40.00 is trading 57.9% above its estimated GF Value™ of €25.34.
Key valuation signals for FRA:RCK:
3-1 Month Momentum %: 29.10%
GF Value™: €25.34 vs. price of €40.00 (57.9% above fair value)
No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
67GF Score
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