Rocky Brands (FRA:RCK) 5-Year ROIIC % : 3.98% (As of Dec. 2025)

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FRA:RCK Rocky Brands Inc FRA:RCK
66 GF Score
Price €35.40
GF Value €24.40
! 8 Warning Signs
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What is Rocky Brands 5-Year ROIIC %?

Rocky Brands FRA:RCK +0.57% 66 5-Year ROIIC % is 3.98 as of Dec. 2025. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.40. The stock has 8 warning signs investors should review. Among 963 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks better than 53.06% on this metric.

5-Year Return on Invested Incremental Capital (5-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 5-year. Rocky Brands's 5-Year ROIIC % for the quarter that ended in Dec. 2025 was 3.98%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

The industry rank for Rocky Brands's 5-Year ROIIC % or its related term are showing as below:

FRA:RCK's 5-Year ROIIC % is ranked better than
53.06% of 963 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 2.79 vs FRA:RCK: 3.98

Rocky Brands  (FRA:RCK) 5-Year ROIIC % Explanation

Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.

High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

Be Aware

It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.


Rocky Brands 5-Year ROIIC % Related Terms


Rocky Brands 5-Year ROIIC % Historical Data

* Premium members only.

The historical data trend for Rocky Brands's 5-Year ROIIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Brands 5-Year ROIIC % Chart

Rocky Brands Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
5-Year ROIIC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8.74 6.93 4.39 3.54 3.98

Rocky Brands Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
5-Year ROIIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 3.98 0.00

FRA:RCK vs DBI, FWDI, WEYS: 5-Year ROIIC % Comparison

For the Footwear & Accessories subindustry, Rocky Brands's 5-Year ROIIC %, along with its competitors' market caps and 5-Year ROIIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocky Brands 5-Year ROIIC % vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's 5-Year ROIIC % distribution charts can be found below:

* The bar in red indicates where Rocky Brands's 5-Year ROIIC % falls into.


FRA:RCK
66GF Score
Rocky Brands Inc FRA:RCK
5-Year ROIIC % is just one metric. See GF Score™, valuation, warning signs, and more.
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Rocky Brands 5-Year ROIIC % Calculation

Rocky Brands's 5-Year ROIIC % for the quarter that ended in Dec. 2025 is calculated as:

5-Year ROIIC %=5-Year Incremental Net Operating Profit After Taxes (NOPAT)**/5-Year Incremental Invested Capital**
=( 26.025681 (Dec. 2025) - 17.3624516 (Dec. 2020) )/( 342.472 (Dec. 2025) - 136.729 (Dec. 2020) )
=8.6632294/205.743
=4.21%***

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** Annual data of NOPAT and Invested Capital was used to calculate 5-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.

Frequently Asked Questions Learn more about 5-Year ROIIC % →
What does a 5-Year ROIIC % of 3.98 mean?
Rocky Brands (FRA:RCK) has a 5-Year ROIIC % of 3.98 as of Dec. 2025. 5-Year ROIIC % measures the change in earnings as a percentage of change in investment over 5-year. View historical data on Rocky Brands and its competitors. According to the industry distribution chart, Rocky Brands ranks #452 out of 963 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 46.9%.
Is Rocky Brands' 5-Year ROIIC % too high?
Rocky Brands' current 5-Year ROIIC % is 3.98. The Manufacturing - Apparel & Accessories industry median 5-Year ROIIC % is 2.79. Rocky Brands' value of 3.98 is 42.7% above this industry median. Based on the distribution chart, Rocky Brands ranks #452 out of 963 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' 5-Year ROIIC % compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #452 out of 963 companies for 5-Year ROIIC %. This puts Rocky Brands in the upper half of its industry. The industry median 5-Year ROIIC % is 2.79. Rocky Brands' value of 3.98 is 42.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year ROIIC % for a Manufacturing - Apparel & Accessories company?
The median 5-Year ROIIC % among Manufacturing - Apparel & Accessories companies is 2.79, based on 963 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current 5-Year ROIIC % of 3.98 is 42.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year ROIIC % mean?
A high 5-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 5-Year ROIIC % measures the change in earnings as a percentage of change in investment over 5-year. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median 5-Year ROIIC % is 2.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current 5-Year ROIIC % is 3.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current 5-Year ROIIC % of 3.98. The stock's GF Value™ is €24.40, compared to a current price of €35.40 — trading 45.1% above its estimated fair value. The current 5-Year ROIIC % is 3.98 and 42.7% above the Manufacturing - Apparel & Accessories industry median of 2.79. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year ROIIC % calculated?
5-Year ROIIC % is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current 5-Year ROIIC % is 3.98 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rocky Brands (FRA:RCK) Overvalued in 2026?

Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued. The current stock price of €35.40 is trading 45.1% above its estimated GF Value™ of €24.40.

Key valuation signals for FRA:RCK:

  • 5-Year ROIIC %: 3.98
  • GF Value™: €24.40 vs. price of €35.40 (45.1% above fair value)
  • GF Score™: 66/100 with 8 warning signs
  • Industry Position: 42.7% above the Manufacturing - Apparel & Accessories median (#452 of 963)

No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Rocky Brands Business Description

Other Exchanges RCKY:USA
Address 39 East Canal Street, Nelsonville, OH, USA, 45764
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score

Get the complete analysis for FRA:RCK

5-Year ROIIC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€35.40
Price
€24.40
GF Value