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Rapala VMCFRA:RAP +0.88%63 EV-to-EBIT is 17.43 as of Jul. 25, 2026, which is 16% below its 10-year median of 20.84. GuruFocus rates FRA:RAP with a GF Score™ of 63/100 and a GF Value™ of €2.37. The stock has 5 warning signs investors should review. Among 636 Travel & Leisure companies, Rapala VMC ranks worse than 59.75% on this metric.
This is a more accurate valuation of companies' operation because it considers the debt and cash on its balance sheet, and non-operating items such as interest payment, tax, and one-time items are not included in the Operating Income.
Rapala VMC's Enterprise Value for the quarter that ended in Dec. 2025 was €114.2 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Rapala VMC's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was €7.0 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rapala VMC EV-to-EBIT Related Terms
Rapala VMC EV-to-EBIT Historical Data
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The historical data trend for Rapala VMC's EV-to-EBIT can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Rapala VMC's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC EV-to-EBIT vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's EV-to-EBIT distribution charts can be found below:
* The bar in red indicates where Rapala VMC's EV-to-EBIT falls into.
Rapala VMC's current Enterprise Value is €122.0 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Rapala VMC's EBIT for the trailing twelve months (TTM) ended in Dec. 2025 was €7.0 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rapala VMC (FRA:RAP) has a EV-to-EBIT of 17.43 as of Jul. 25, 2026. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Rapala VMC and its competitors. This is 16% below median its historical median of 20.84. Over the past decade, Rapala VMC's EV-to-EBIT has ranged from 7.91 to 75.07. According to the industry distribution chart, Rapala VMC ranks #380 out of 636 companies in the Travel & Leisure industry, placing it in the top 59.7%.
Is Rapala VMC's EV-to-EBIT too high?
Rapala VMC's current EV-to-EBIT of 17.43 is 16% below median its 10-year median of 20.84. Over the past 10 years, this metric has ranged from a low of 7.91 to a high of 75.07. The Travel & Leisure industry median EV-to-EBIT is 14.24. Rapala VMC's value of 17.43 is 22.4% above this industry median. Based on the distribution chart, Rapala VMC ranks #380 out of 636 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Rapala VMC has a GF Score™ of 63/100, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's EV-to-EBIT compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #380 out of 636 companies for EV-to-EBIT. This places Rapala VMC in the lower half of its industry. The industry median EV-to-EBIT is 14.24. Rapala VMC's value of 17.43 is 22.4% above this benchmark. Historically, Rapala VMC's own EV-to-EBIT has ranged from 7.91 to 75.07 over the past decade. While the company's 10-year median is 20.84 vs. the industry median of 14.24, Rapala VMC has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBIT for a Travel & Leisure company?
The median EV-to-EBIT among Travel & Leisure companies is 14.24, based on 636 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBIT significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rapala VMC's current EV-to-EBIT of 17.43 is 22.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBIT mean?
A high EV-to-EBIT can signal that a stock is expensive relative to its fundamentals. EV to EBIT ratio is the inverse of Joel Greenblatt's earnings yield definition. View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median EV-to-EBIT is 14.24 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current EV-to-EBIT is 17.43, which is 16% below median its own 10-year median of 20.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Rapala VMC (FRA:RAP) has a current EV-to-EBIT of 17.43. The stock's GF Value™ is €2.37, compared to a current price of €1.15 — trading 51.5% below its estimated fair value. The current EV-to-EBIT is 17.43, which is 16% below median its 10-year median of 20.84 and 22.4% above the Travel & Leisure industry median of 14.24. Rapala VMC's overall GF Score™ is 63/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBIT calculated?
EV-to-EBIT is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current EV-to-EBIT is 17.43 as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.15 is trading 51.5% below its estimated GF Value™ of €2.37.
Key valuation signals for FRA:RAP:
EV-to-EBIT: 17.43 (16% below median its 10-year median of 20.84)
GF Value™: €2.37 vs. price of €1.15 (51.5% below fair value)
Industry Position: 22.4% above the Travel & Leisure median (#380 of 636)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
63GF Score
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