Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Rapala VMCFRA:RAP +0.32%71 Intrinsic Value: Projected FCF is €5.07 as of Sep. 21, 2026. GuruFocus rates FRA:RAP with a GF Score™ of 71/100 and a GF Value™ of €1.82 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 593 Travel & Leisure companies, Rapala VMC ranks better than 88.36% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-09-21), Rapala VMC's Intrinsic Value: Projected FCF is €5.07. The stock price of Rapala VMC is €1.58. Therefore, Rapala VMC's Price-to-Intrinsic-Value-Projected-FCF of today is 0.3.
The historical rank and industry rank for Rapala VMC's Intrinsic Value: Projected FCF or its related term are showing as below:
FRA:RAP'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.23 Med: 0.6 Max: 1.28
Current: 0.31
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Rapala VMC was 1.28. The lowest was 0.23. And the median was 0.60.
FRA:RAP's Price-to-Projected-FCF is ranked better than 88.36% of 593
companies
in the Travel & Leisure industry
Industry Median: 0.91
vs FRA:RAP: 0.31
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Rapala VMC's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
1.58
/
5.4340971511687
=
0.29
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rapala VMC Intrinsic Value: Projected FCF Related Terms
Rapala VMC Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Rapala VMC's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RAP vs AS, HAS, LTH: Intrinsic Value: Projected FCF Comparison
For the Leisure subindustry, Rapala VMC's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC Price-to-Projected-FCF vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Rapala VMC's Price-to-Projected-FCF falls into.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of €5.07 mean?
Rapala VMC (FRA:RAP) has a Intrinsic Value: Projected FCF of €5.07 as of Sep. 21, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Rapala VMC and its competitors. According to the industry distribution chart, Rapala VMC ranks #69 out of 593 companies in the Travel & Leisure industry, placing it in the top 11.6%.
Is Rapala VMC's Intrinsic Value: Projected FCF too high?
Rapala VMC's current Intrinsic Value: Projected FCF is €5.07. Based on the distribution chart, Rapala VMC ranks #69 out of 593 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Rapala VMC has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's Intrinsic Value: Projected FCF compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #69 out of 593 companies for Intrinsic Value: Projected FCF. This places Rapala VMC in the top 12% of its industry — outperforming the majority of peers. The industry median Intrinsic Value: Projected FCF is 0.91. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Travel & Leisure company?
The median Intrinsic Value: Projected FCF among Travel & Leisure companies is 0.91, based on 593 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median Intrinsic Value: Projected FCF is 0.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current Intrinsic Value: Projected FCF is €5.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Modestly Undervalued. The stock's GF Value™ is €1.82, compared to a current price of €1.58 — trading 13.2% below its estimated fair value. The current Intrinsic Value: Projected FCF is €5.07. Rapala VMC's overall GF Score™ is 71/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current Intrinsic Value: Projected FCF is €5.07 as of Sep. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.58 is trading 13.2% below its estimated GF Value™ of €1.82.
GuruFocus considers Rapala VMC to be Modestly Undervalued.
Key valuation signals for FRA:RAP:
Intrinsic Value: Projected FCF: €5.07
GF Value™: €1.82 vs. price of €1.58 (13.2% below fair value)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
71GF Score
Get the complete analysis for FRA:RAP
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:RAP has been successfully added to your 
