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Rapala VMCFRA:RAP +2.32%71 Shiller PE Ratio is 51.50 as of Sep. 11, 2026, which is 213% above its 10-year median of 16.46. GuruFocus rates FRA:RAP with a GF Score™ of 71/100 and a GF Value™ of €1.82 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 397 Travel & Leisure companies, Rapala VMC ranks worse than 73.55% on this metric.
As of today (2026-09-11), Rapala VMC's current share price is €1.545. Rapala VMC's E10 for the fiscal year that ended in Dec25 was €0.03. Rapala VMC's Shiller PE Ratio for today is 51.50.
The historical rank and industry rank for Rapala VMC's Shiller PE Ratio or its related term are showing as below:
FRA:RAP'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 1.15 Med: 16.46 Max: 62.35
Current: 41.8
During the past 13 years, Rapala VMC's highest Shiller PE Ratio was 62.35. The lowest was 1.15. And the median was 16.46.
FRA:RAP's Shiller PE Ratio is ranked worse than 73.55% of 397
companies
in the Travel & Leisure industry
Industry Median: 22.75
vs FRA:RAP: 41.80
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Rapala VMC's adjusted earnings per share data of for the fiscal year that ended in Dec25 was €-0.230. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is €0.03 for the trailing ten years ended in Dec25.
Shiller PE for Stocks: The True Measure of Stock Valuation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Rapala VMC Shiller PE Ratio Related Terms
Rapala VMC Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Rapala VMC's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RAP vs AS, HAS, LTH: Shiller PE Ratio Comparison
For the Leisure subindustry, Rapala VMC's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC Shiller PE Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Rapala VMC's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Rapala VMC's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rapala VMC's E10 for the fiscal year that ended in Dec25 is calculated as:
For example, Rapala VMC's adjusted earnings per share data for the fiscal year that ended in Dec25 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Rapala VMC (FRA:RAP) has a Shiller PE Ratio of 51.50 as of Sep. 11, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Rapala VMC and its competitors. This is 213% above median its historical median of 16.46. Over the past decade, Rapala VMC's Shiller PE Ratio has ranged from 1.15 to 62.35. According to the industry distribution chart, Rapala VMC ranks #292 out of 397 companies in the Travel & Leisure industry, placing it in the top 73.6%.
Is Rapala VMC's Shiller PE Ratio too high?
Rapala VMC's current Shiller PE Ratio of 51.50 is 213% above median its 10-year median of 16.46. Over the past 10 years, this metric has ranged from a low of 1.15 to a high of 62.35. The Travel & Leisure industry median Shiller PE Ratio is 22.75. Rapala VMC's value of 51.50 is 126.4% above this industry median. Based on the distribution chart, Rapala VMC ranks #292 out of 397 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Rapala VMC has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's Shiller PE Ratio compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #292 out of 397 companies for Shiller PE Ratio. This places Rapala VMC in the lower half of its industry. The industry median Shiller PE Ratio is 22.75. Rapala VMC's value of 51.50 is 126.4% above this benchmark. Historically, Rapala VMC's own Shiller PE Ratio has ranged from 1.15 to 62.35 over the past decade. While the company's 10-year median is 16.46 vs. the industry median of 22.75, Rapala VMC has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Travel & Leisure company?
The median Shiller PE Ratio among Travel & Leisure companies is 22.75, based on 397 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rapala VMC's current Shiller PE Ratio of 51.50 is 126.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median Shiller PE Ratio is 22.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current Shiller PE Ratio is 51.50, which is 213% above median its own 10-year median of 16.46. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Modestly Undervalued. The stock's GF Value™ is €1.82, compared to a current price of €1.55 — trading 15.1% below its estimated fair value. The current Shiller PE Ratio is 51.50, which is 213% above median its 10-year median of 16.46 and 126.4% above the Travel & Leisure industry median of 22.75. Rapala VMC's overall GF Score™ is 71/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current Shiller PE Ratio is 51.50 as of Sep. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.55 is trading 15.1% below its estimated GF Value™ of €1.82.
GuruFocus considers Rapala VMC to be Modestly Undervalued.
Key valuation signals for FRA:RAP:
Shiller PE Ratio: 51.50 (213% above median its 10-year median of 16.46)
GF Value™: €1.82 vs. price of €1.55 (15.1% below fair value)
Industry Position: 126.4% above the Travel & Leisure median (#292 of 397)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
71GF Score
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