Rapala VMCFRA:RAP 58 PS Ratio is 0.18 as of Jul. 02, 2026, which is 65% below its 10-year median of 0.51. GuruFocus rates FRA:RAP with a GF Score™ of 58/100 and a GF Value™ of €2.18 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 841 Travel & Leisure companies, Rapala VMC ranks better than 95.12% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Rapala VMC's share price is €1.09.
Rapala VMC's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €5.90. Hence, Rapala VMC's PS Ratio for today is 0.18.
The historical rank and industry rank for Rapala VMC's PS Ratio or its related term are showing as below:
FRA:RAP'
s PS Ratio Range Over the Past 10 Years
Min: 0.16 Med: 0.51 Max: 1.56
Current: 0.2
During the past 13 years, Rapala VMC's highest PS Ratio was 1.56. The lowest was 0.16. And the median was 0.51.
FRA:RAP's PS Ratio is ranked better than 95.12% of 841
companies
in the Travel & Leisure industry
Industry Median: 1.48
vs FRA:RAP: 0.20
Rapala VMC Corp revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of Rapala VMC was 4.20% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -5.70% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -4.90% per year.
During the past 10 years, the average Revenue per Share Growth Rate was -1.90% per year.
During the past 13 years, Rapala VMC's highest 3-Year average Revenue per Share Growth Rate was 10.60% per year. The lowest was -9.10% per year. And the median was 0.60% per year.
Back to Basics: PS Ratio
Rapala VMC (FRA:RAP) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Rapala VMC PS Ratio Related Terms
Rapala VMC PS Ratio Historical Data
* Premium members only.
The historical data trend for Rapala VMC's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Rapala VMC's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's PS Ratio distribution charts can be found below:
* The bar in red indicates where Rapala VMC's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Rapala VMC's Share Price of today is €1.09.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Rapala VMC's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €5.90.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Rapala VMC (FRA:RAP) has a PS Ratio of 0.18 as of Jul. 02, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rapala VMC and its competitors. This is 65% below median its historical median of 0.51. Over the past decade, Rapala VMC's PS Ratio has ranged from 0.16 to 1.56. According to the industry distribution chart, Rapala VMC ranks #41 out of 841 companies in the Travel & Leisure industry, placing it in the top 4.9%.
Is Rapala VMC's PS Ratio too high?
Rapala VMC's current PS Ratio of 0.18 is 65% below median its 10-year median of 0.51. Over the past 10 years, this metric has ranged from a low of 0.16 to a high of 1.56. The Travel & Leisure industry median PS Ratio is 1.48. Rapala VMC's value of 0.18 is 87.8% below this industry median. Based on the distribution chart, Rapala VMC ranks #41 out of 841 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Rapala VMC has a GF Score™ of 58/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's PS Ratio compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #41 out of 841 companies for PS Ratio. This places Rapala VMC in the top 5% of its industry — outperforming the majority of peers. The industry median PS Ratio is 1.48. Rapala VMC's value of 0.18 is 87.8% below this benchmark. Historically, Rapala VMC's own PS Ratio has ranged from 0.16 to 1.56 over the past decade. While the company's 10-year median is 0.51 vs. the industry median of 1.48, Rapala VMC has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.48, based on 841 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rapala VMC's current PS Ratio of 0.18 is 87.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current PS Ratio is 0.18, which is 65% below median its own 10-year median of 0.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Significantly Undervalued. The stock's GF Value™ is €2.18, compared to a current price of €1.09 — trading 50% below its estimated fair value. The current PS Ratio is 0.18, which is 65% below median its 10-year median of 0.51 and 87.8% below the Travel & Leisure industry median of 1.48. Rapala VMC's overall GF Score™ is 58/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current PS Ratio is 0.18 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.09 is trading 50% below its estimated GF Value™ of €2.18.
GuruFocus considers Rapala VMC to be Significantly Undervalued.
Key valuation signals for FRA:RAP:
PS Ratio: 0.18 (65% below median its 10-year median of 0.51)
GF Value™: €2.18 vs. price of €1.09 (50% below fair value)
Industry Position: 87.8% below the Travel & Leisure median (#41 of 841)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
58GF Score
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