Rapala VMCFRA:RAP +0.46%59 Gross Margin % is 54.31% as of Dec. 2025, which is 0% above its 10-year median of 54.09. GuruFocus rates FRA:RAP with a GF Score™ of 59/100 and a GF Value™ of €2.18 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 792 Travel & Leisure companies, Rapala VMC ranks better than 66.41% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Rapala VMC's Gross Profit for the
six
months ended in Dec. 2025 was €55.4 Mil. Rapala VMC's Revenue for the
six
months ended in Dec. 2025 was €102.0 Mil. Therefore, Rapala VMC's Gross Margin % for the quarter that ended in Dec. 2025 was 54.31%.
The historical rank and industry rank for Rapala VMC's Gross Margin % or its related term are showing as below:
FRA:RAP'
s Gross Margin % Range Over the Past 10 Years
Min: 50.5 Med: 54.09 Max: 56.63
Current: 55.25
During the past 13 years, the highestGross Margin % of Rapala VMC was 56.63%. The lowest was 50.50%. And the median was 54.09%.
FRA:RAP's Gross Margin % is ranked better than 66.41% of 792
companies
in the Travel & Leisure industry
Industry Median: 43.97
vs FRA:RAP: 55.25
Rapala VMC had a gross margin of 54.31% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Rapala VMC was 1.20% per year.
Rapala VMC (FRA:RAP) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Rapala VMC had a gross margin of 54.31% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Rapala VMC Gross Margin % Related Terms
Rapala VMC Gross Margin % Historical Data
* Premium members only.
The historical data trend for Rapala VMC's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RAP vs AS, HAS, LTH: Gross Margin % Comparison
For the Leisure subindustry, Rapala VMC's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Rapala VMC's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Rapala VMC (FRA:RAP) has a Gross Margin % of 54.31% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Rapala VMC and its competitors. This is near median its historical median of 54.09. Over the past decade, Rapala VMC's Gross Margin % has ranged from 50.50 to 56.63. According to the industry distribution chart, Rapala VMC ranks #266 out of 792 companies in the Travel & Leisure industry, placing it in the top 33.6%.
Is Rapala VMC's Gross Margin % too high?
Rapala VMC's current Gross Margin % of 54.31% is near median its 10-year median of 54.09. Over the past 10 years, this metric has ranged from a low of 50.50 to a high of 56.63. The Travel & Leisure industry median Gross Margin % is 43.97. Rapala VMC's value of 54.31% is 23.5% above this industry median. Based on the distribution chart, Rapala VMC ranks #266 out of 792 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Rapala VMC has a GF Score™ of 59/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's Gross Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #266 out of 792 companies for Gross Margin %. This puts Rapala VMC in the upper half of its industry. The industry median Gross Margin % is 43.97. Rapala VMC's value of 54.31% is 23.5% above this benchmark. Historically, Rapala VMC's own Gross Margin % has ranged from 50.50 to 56.63 over the past decade. While the company's 10-year median is 54.09 vs. the industry median of 43.97, Rapala VMC has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.97, based on 792 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rapala VMC's current Gross Margin % of 54.31% is 23.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.97 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current Gross Margin % is 54.31%, which is near median its own 10-year median of 54.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Significantly Undervalued. The stock's GF Value™ is €2.18, compared to a current price of €1.09 — trading 50% below its estimated fair value. The current Gross Margin % is 54.31%, which is near median its 10-year median of 54.09 and 23.5% above the Travel & Leisure industry median of 43.97. Rapala VMC's overall GF Score™ is 59/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current Gross Margin % is 54.31% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.09 is trading 50% below its estimated GF Value™ of €2.18.
GuruFocus considers Rapala VMC to be Significantly Undervalued.
Key valuation signals for FRA:RAP:
Gross Margin %: 54.31% (near median its 10-year median of 54.09)
GF Value™: €2.18 vs. price of €1.09 (50% below fair value)
Industry Position: 23.5% above the Travel & Leisure median (#266 of 792)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
59GF Score
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