Rapala VMC (FRA:RAP) Momentum Rank: 7 (As of Sep. 08, 2026) — 250% Above Median

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:RAP Rapala VMC Corp FRA:RAP
69 GF Score
Price €1.51
GF Value €1.82
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Rapala VMC Momentum Rank?

Rapala VMC FRA:RAP 69 Momentum Rank is 7 as of Sep. 08, 2026, which is 250% above its 10-year median of 2.00. GuruFocus rates FRA:RAP with a GF Score™ of 69/100 and a GF Value™ of €1.82 (Modestly Undervalued). The stock has 7 warning signs investors should review.

Rapala VMC has the Momentum Rank of 7.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

FRA:RAP vs AS, HAS, LTH: Momentum Rank Comparison

For the Leisure subindustry, Rapala VMC's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rapala VMC Momentum Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Rapala VMC's Momentum Rank falls into.


FRA:RAP
69GF Score
Rapala VMC Corp FRA:RAP
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 7 mean?
Rapala VMC (FRA:RAP) has a Momentum Rank of 7 as of Sep. 08, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Rapala VMC and its competitors. This is 250% above median its historical median of 2.00. Over the past decade, Rapala VMC's Momentum Rank has ranged from 1.00 to 8.00.
Is Rapala VMC's Momentum Rank too high?
Rapala VMC's current Momentum Rank of 7 is 250% above median its 10-year median of 2.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 8.00. Overall, Rapala VMC has a GF Score™ of 69/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's Momentum Rank compare to AS and HAS?
Rapala VMC's Momentum Rank of 7 can be compared against companies in the Travel & Leisure industry. Historically, Rapala VMC's own Momentum Rank has ranged from 1.00 to 8.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Travel & Leisure company?
A good Momentum Rank depends on the Travel & Leisure industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Rapala VMC and its competitors. Rapala VMC's current Momentum Rank is 7, which is 250% above median its own 10-year median of 2.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Modestly Undervalued. The stock's GF Value™ is €1.82, compared to a current price of €1.51 — trading 17% below its estimated fair value. The current Momentum Rank is 7, which is 250% above median its 10-year median of 2.00. Rapala VMC's overall GF Score™ is 69/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current Momentum Rank is 7 as of Sep. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Rapala VMC (FRA:RAP) Overvalued in 2026?

Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued. The current stock price of €1.51 is trading 17% below its estimated GF Value™ of €1.82. GuruFocus considers Rapala VMC to be Modestly Undervalued.

Key valuation signals for FRA:RAP:

  • Momentum Rank: 7 (250% above median its 10-year median of 2.00)
  • GF Value™: €1.82 vs. price of €1.51 (17% below fair value)
  • GF Score™: 69/100 with 7 warning signs

No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rapala VMC Business Description

Address Makelankatu 87, Helsinki, FIN, 00610
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
69GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1.51
Price
€1.82
GF Value