Rapala VMCFRA:RAP +0.46%59 Median PS Value is €2.82 as of Jul. 01, 2026, which is 100% below its 10-year median of 0.80. GuruFocus rates FRA:RAP with a GF Score™ of 59/100 and a GF Value™ of €2.18 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 535 Travel & Leisure companies, Rapala VMC ranks better than 84.11% on this metric.
This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
Median PS Value is calculated as trailing twelve months (TTM) Revenue per Share times 10-Year median PS Ratio. Rapala VMC's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €5.896. Rapala VMC's 10-Year median PS Ratio is 0.4783. Therefore, the Median PS Value for today is €2.82.
As of today (2026-07-01), Rapala VMC's share price is €1.09. Rapala VMC's Median PS Value is €2.82. Therefore, Rapala VMC's Price to Median PS Value for today is 0.39.
The historical rank and industry rank for Rapala VMC's Median PS Value or its related term are showing as below:
FRA:RAP'
s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.38 Med: 0.8 Max: 1.82
Current: 0.39
During the past 13 years, the highest Price to Median PS Value of Rapala VMC was 1.82. The lowest was 0.38. And the median was 0.80.
FRA:RAP's Price-to-Median-PS-Value is ranked better than 84.11% of 535
companies
in the Travel & Leisure industry
Industry Median: 0.8
vs FRA:RAP: 0.39
Rapala VMC (FRA:RAP) Median PS Value Explanation
This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio
is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.
It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.
Rapala VMC's Price to Median PS Value for today is calculated as
Price to Median PS Value
=
Share Price
/
Median PS Value
=
1.09
/
2.82
=
0.39
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rapala VMC Median PS Value Related Terms
Rapala VMC Median PS Value Historical Data
* Premium members only.
The historical data trend for Rapala VMC's Median PS Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RAP vs AS, HAS, LTH: Median PS Value Comparison
For the Leisure subindustry, Rapala VMC's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC Price-to-Median-PS-Value vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's Price-to-Median-PS-Value distribution charts can be found below:
* The bar in red indicates where Rapala VMC's Price-to-Median-PS-Value falls into.
10-Year Median PS Ratio is 0.4783.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Rapala VMC's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was €5.896.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rapala VMC (FRA:RAP) has a Median PS Value of €2.82 as of Jul. 01, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Rapala VMC and its competitors. This is 253% above median its historical median of 0.80. Over the past decade, Rapala VMC's Median PS Value has ranged from 0.38 to 1.82. According to the industry distribution chart, Rapala VMC ranks #85 out of 535 companies in the Travel & Leisure industry, placing it in the top 15.9%.
Is Rapala VMC's Median PS Value too high?
Rapala VMC's current Median PS Value of €2.82 is 253% above median its 10-year median of 0.80. Over the past 10 years, this metric has ranged from a low of 0.38 to a high of 1.82. Based on the distribution chart, Rapala VMC ranks #85 out of 535 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Rapala VMC has a GF Score™ of 59/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's Median PS Value compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #85 out of 535 companies for Median PS Value. This places Rapala VMC in the top 16% of its industry — outperforming the majority of peers. The industry median Median PS Value is 0.80. Historically, Rapala VMC's own Median PS Value has ranged from 0.38 to 1.82 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Travel & Leisure company?
The median Median PS Value among Travel & Leisure companies is 0.80, based on 535 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median Median PS Value is 0.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current Median PS Value is €2.82, which is 253% above median its own 10-year median of 0.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Significantly Undervalued. The stock's GF Value™ is €2.18, compared to a current price of €1.09 — trading 50% below its estimated fair value. The current Median PS Value is €2.82, which is 253% above median its 10-year median of 0.80. Rapala VMC's overall GF Score™ is 59/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current Median PS Value is €2.82 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.09 is trading 50% below its estimated GF Value™ of €2.18.
GuruFocus considers Rapala VMC to be Significantly Undervalued.
Key valuation signals for FRA:RAP:
Median PS Value: €2.82 (253% above median its 10-year median of 0.80)
GF Value™: €2.18 vs. price of €1.09 (50% below fair value)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
59GF Score
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