Rapala VMCFRA:RAP -0.91%62 Cyclically Adjusted PS Ratio is 0.18 as of Jul. 12, 2026, which is 60% below its 10-year median of 0.45. GuruFocus rates FRA:RAP with a GF Score™ of 62/100 and a GF Value™ of €2.19 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 672 Travel & Leisure companies, Rapala VMC ranks better than 94.2% on this metric.
The historical rank and industry rank for Rapala VMC's Cyclically Adjusted PS Ratio or its related term are showing as below:
FRA:RAP'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.13 Med: 0.45 Max: 1.45
Current: 0.16
During the past 13 years, Rapala VMC's highest Cyclically Adjusted PS Ratio was 1.45. The lowest was 0.13. And the median was 0.45.
FRA:RAP's Cyclically Adjusted PS Ratio is ranked better than 94.2% of 672
companies
in the Travel & Leisure industry
Industry Median: 1.3
vs FRA:RAP: 0.16
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Rapala VMC's adjusted revenue per share data of for the fiscal year that ended in Dec25 was €5.901. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €6.17 for the trailing ten years ended in Dec25.
Shiller PE for Stocks: The True Measure of Stock Valuation
Rapala VMC (FRA:RAP) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Rapala VMC Cyclically Adjusted PS Ratio Related Terms
Rapala VMC Cyclically Adjusted PS Ratio Historical Data
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The historical data trend for Rapala VMC's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:RAP vs AS, HAS, LTH: Cyclically Adjusted PS Ratio Comparison
For the Leisure subindustry, Rapala VMC's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC Cyclically Adjusted PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Rapala VMC's Cyclically Adjusted PS Ratio falls into.
Rapala VMC Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
Rapala VMC's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.18 mean?
Rapala VMC (FRA:RAP) has a Cyclically Adjusted PS Ratio of 0.18 as of Jul. 12, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Rapala VMC and its competitors. This is 60% below median its historical median of 0.45. Over the past decade, Rapala VMC's Cyclically Adjusted PS Ratio has ranged from 0.13 to 1.45. According to the industry distribution chart, Rapala VMC ranks #39 out of 672 companies in the Travel & Leisure industry, placing it in the top 5.8%.
Is Rapala VMC's Cyclically Adjusted PS Ratio too high?
Rapala VMC's current Cyclically Adjusted PS Ratio of 0.18 is 60% below median its 10-year median of 0.45. Over the past 10 years, this metric has ranged from a low of 0.13 to a high of 1.45. The Travel & Leisure industry median Cyclically Adjusted PS Ratio is 1.30. Rapala VMC's value of 0.18 is 86.2% below this industry median. Based on the distribution chart, Rapala VMC ranks #39 out of 672 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Rapala VMC has a GF Score™ of 62/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's Cyclically Adjusted PS Ratio compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #39 out of 672 companies for Cyclically Adjusted PS Ratio. This places Rapala VMC in the top 6% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 1.30. Rapala VMC's value of 0.18 is 86.2% below this benchmark. Historically, Rapala VMC's own Cyclically Adjusted PS Ratio has ranged from 0.13 to 1.45 over the past decade. While the company's 10-year median is 0.45 vs. the industry median of 1.30, Rapala VMC has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Travel & Leisure company?
The median Cyclically Adjusted PS Ratio among Travel & Leisure companies is 1.30, based on 672 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rapala VMC's current Cyclically Adjusted PS Ratio of 0.18 is 86.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median Cyclically Adjusted PS Ratio is 1.30 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current Cyclically Adjusted PS Ratio is 0.18, which is 60% below median its own 10-year median of 0.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Significantly Undervalued. The stock's GF Value™ is €2.19, compared to a current price of €1.09 — trading 50.2% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.18, which is 60% below median its 10-year median of 0.45 and 86.2% below the Travel & Leisure industry median of 1.30. Rapala VMC's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current Cyclically Adjusted PS Ratio is 0.18 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.09 is trading 50.2% below its estimated GF Value™ of €2.19.
GuruFocus considers Rapala VMC to be Significantly Undervalued.
Key valuation signals for FRA:RAP:
Cyclically Adjusted PS Ratio: 0.18 (60% below median its 10-year median of 0.45)
GF Value™: €2.19 vs. price of €1.09 (50.2% below fair value)
Industry Position: 86.2% below the Travel & Leisure median (#39 of 672)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
62GF Score
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