Rapala VMC (FRA:RAP) Moat Score: 0/10 (As of Jul. 01, 2026)


FRA:RAP Rapala VMC Corp FRA:RAP
59 GF Score
Price €1.09
GF Value €2.18
Valuation Significantly Undervalued
! 4 Warning Signs
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What is Rapala VMC Moat Score?

Rapala VMC has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Rapala VMC has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Rapala VMC might have No Moat - No discernible moat.

Rapala VMC  (FRA:RAP) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Rapala VMC Moat Score Related Terms

FRA:RAP
59GF Score
Rapala VMC Corp FRA:RAP
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Rapala VMC (FRA:RAP) Overvalued in 2026?

Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued. The current stock price of €1.09 is trading 50% below its estimated GF Value™ of €2.18. GuruFocus considers Rapala VMC to be Significantly Undervalued.

Key valuation signals for FRA:RAP:

  • Moat Score: 0
  • GF Value™: €2.18 vs. price of €1.09 (50% below fair value)
  • GF Score™: 59/100 with 4 warning signs

No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rapala VMC Business Description

Address Makelankatu 87, Helsinki, FIN, 00610
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
59GF Score

Get the complete analysis for FRA:RAP

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1.09
Price
€2.18
GF Value