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Rocky BrandsFRA:RCK +0.57%66 EV-to-FCF is 45.36 as of Jul. 21, 2026, which is 394% above its 10-year median of 9.19. GuruFocus rates FRA:RCK with a GF Score™ of 66/100 and a GF Value™ of €24.40. The stock has 8 warning signs investors should review. Among 635 Manufacturing - Apparel & Accessories companies, Rocky Brands ranks worse than 79.53% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Rocky Brands's Enterprise Value is €384.5 Mil.
Rocky Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was €8.5 Mil. Therefore, Rocky Brands's EV-to-FCF for today is 45.36.
The historical rank and industry rank for Rocky Brands's EV-to-FCF or its related term are showing as below:
FRA:RCK'
s EV-to-FCF Range Over the Past 10 Years
Min: -18.47 Med: 9.19 Max: 77.57
Current: 44.05
During the past 13 years, the highest EV-to-FCF of Rocky Brands was 77.57. The lowest was -18.47. And the median was 9.19.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Rocky Brands's PE Ratio (TTM) for today is calculated as:
Rocky Brands's share price for today is €35.40.
Rocky Brands's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €2.115.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Rocky Brands EV-to-FCF Related Terms
Rocky Brands EV-to-FCF Historical Data
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The historical data trend for Rocky Brands's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Rocky Brands's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Brands EV-to-FCF vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Rocky Brands's EV-to-FCF falls into.
Rocky Brands's current Enterprise Value is €384.5 Mil.
Rocky Brands's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €8.5 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Brands (FRA:RCK) has a EV-to-FCF of 45.36 as of Jul. 21, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Rocky Brands and its competitors. This is 394% above median its historical median of 9.19. According to the industry distribution chart, Rocky Brands ranks #505 out of 635 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 79.5%.
Is Rocky Brands' EV-to-FCF too high?
Rocky Brands' current EV-to-FCF of 45.36 is 394% above median its 10-year median of 9.19. The Manufacturing - Apparel & Accessories industry median EV-to-FCF is 14.71. Rocky Brands' value of 45.36 is 208.4% above this industry median. Based on the distribution chart, Rocky Brands ranks #505 out of 635 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, Rocky Brands has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Rocky Brands' EV-to-FCF compare to DBI and FWDI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Rocky Brands ranks #505 out of 635 companies for EV-to-FCF. This places Rocky Brands in the lower half of its industry. The industry median EV-to-FCF is 14.71. Rocky Brands' value of 45.36 is 208.4% above this benchmark. While the company's 10-year median is 9.19 vs. the industry median of 14.71, Rocky Brands has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Manufacturing - Apparel & Accessories company?
The median EV-to-FCF among Manufacturing - Apparel & Accessories companies is 14.71, based on 635 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Brands's current EV-to-FCF of 45.36 is 208.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Rocky Brands and its competitors. For the Manufacturing - Apparel & Accessories industry, the median EV-to-FCF is 14.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Brands's current EV-to-FCF is 45.36, which is 394% above median its own 10-year median of 9.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Brands stock overvalued right now?
Rocky Brands (FRA:RCK) has a current EV-to-FCF of 45.36. The stock's GF Value™ is €24.40, compared to a current price of €35.40 — trading 45.1% above its estimated fair value. The current EV-to-FCF is 45.36, which is 394% above median its 10-year median of 9.19 and 208.4% above the Manufacturing - Apparel & Accessories industry median of 14.71. Rocky Brands' overall GF Score™ is 66/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Rocky Brands (FRA:RCK), the current EV-to-FCF is 45.36 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rocky Brands (FRA:RCK) Overvalued in 2026?
Based on GuruFocus' analysis, Rocky Brands stock appears to be overvalued.
The current stock price of €35.40 is trading 45.1% above its estimated GF Value™ of €24.40.
Key valuation signals for FRA:RCK:
EV-to-FCF: 45.36 (394% above median its 10-year median of 9.19)
GF Value™: €24.40 vs. price of €35.40 (45.1% above fair value)
Industry Position: 208.4% above the Manufacturing - Apparel & Accessories median (#505 of 635)
No single metric tells the full story. See the FRA:RCK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
66GF Score
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