VEL (Velocity Financial) Selling and Marketing Expense: $ Mil (TTM As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

VEL Velocity Financial Inc VEL
65 GF Score
Price $16.15
GF Value $26.09
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Velocity Financial Selling and Marketing Expense?

Velocity Financial VEL +0.94% 65 Selling and Marketing Expense is $ Mil as of Jun. 2026. GuruFocus rates VEL with a GF Score™ of 65/100 and a GF Value™ of $26.09 (Significantly Undervalued). The stock has 3 warning signs investors should review.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Velocity Financial's Selling and Marketing Expense for the three months ended in Jun. 2026 was $ Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 was $ Mil.

Velocity Financial Selling and Marketing Expense Related Terms

Velocity Financial Selling and Marketing Expense Historical Data

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The historical data trend for Velocity Financial's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Velocity Financial Selling and Marketing Expense Chart

Velocity Financial Annual Data
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Velocity Financial Quarterly Data
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VEL
65GF Score
Velocity Financial Inc VEL
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Velocity Financial Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $ Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling and Marketing Expense of $ Mil mean?
Velocity Financial (VEL) has a Selling and Marketing Expense of $ Mil as of Jun. 2026. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Velocity Financial and its competitors.
Is Velocity Financial's Selling and Marketing Expense too high?
Velocity Financial's current Selling and Marketing Expense is $ Mil. Overall, Velocity Financial has a GF Score™ of 65/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Velocity Financial's Selling and Marketing Expense compare to LDI and ONIT?
Velocity Financial's Selling and Marketing Expense of $ Mil can be compared against companies in the Banks industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Banks company?
A good Selling and Marketing Expense depends on the Banks industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Velocity Financial and its competitors. Velocity Financial's current Selling and Marketing Expense is $ Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Velocity Financial stock overvalued right now?
Based on GuruFocus' analysis, Velocity Financial (VEL) is currently considered Significantly Undervalued. The stock's GF Value™ is $26.09, compared to a current price of $16.15 — trading 38.1% below its estimated fair value. The current Selling and Marketing Expense is $ Mil. Velocity Financial's overall GF Score™ is 65/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Velocity Financial (VEL), the current Selling and Marketing Expense is $ Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Velocity Financial (VEL) Overvalued in 2026?

Based on GuruFocus' analysis, Velocity Financial stock appears to be undervalued. The current stock price of $16.15 is trading 38.1% below its estimated GF Value™ of $26.09. GuruFocus considers Velocity Financial to be Significantly Undervalued.

Key valuation signals for VEL:

  • Selling and Marketing Expense: $ Mil
  • GF Value™: $26.09 vs. price of $16.15 (38.1% below fair value)
  • GF Score™: 65/100 with 3 warning signs

No single metric tells the full story. See the VEL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Velocity Financial Business Description

Address 2945 Townsgate Road, Suite 110, Westlake Village, CA, USA, 91361
Velocity Financial Inc is a United States-based real estate finance company. Company operates in a large fragmented market with substantial demand for financing and limited supply of institutional financing alternative The company originates and manages investor loans secured by residential rental and small commercial properties. The company earns revenue in the form of interest income. It operates in New York, California, Florida, New Jersey, and other states.
65GF Score

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Selling and Marketing Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$16.15
Price
$26.09
GF Value