Bread Financial Holdings (MEX:BFH) Cyclically Adjusted PB Ratio: (As of Sep. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:BFH Bread Financial Holdings Inc MEX:BFH
65 GF Score
Price MXN1,156.00
GF Value MXN716.40
! 6 Warning Signs
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What is Bread Financial Holdings Cyclically Adjusted PB Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PB Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Bread Financial Holdings  (MEX:BFH) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Bread Financial Holdings Cyclically Adjusted PB Ratio Related Terms


Bread Financial Holdings Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Bread Financial Holdings's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings Cyclically Adjusted PB Ratio Chart

Bread Financial Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.12 1.02 0.78 1.31 1.47

Bread Financial Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.17 1.12 1.47 1.43 2.00

MEX:BFH vs SEZL, NNI, SLM: Cyclically Adjusted PB Ratio Comparison

For the Credit Services subindustry, Bread Financial Holdings's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings Cyclically Adjusted PB Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's Cyclically Adjusted PB Ratio falls into.


MEX:BFH
65GF Score
Bread Financial Holdings Inc MEX:BFH
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bread Financial Holdings Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Bread Financial Holdings's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Bread Financial Holdings's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=1453.112/333.9520*333.9520
=1,453.112

Current CPI (Jun. 2026) = 333.9520.

Bread Financial Holdings Quarterly Data

Book Value per Share CPI Adj_Book
201609 596.724 241.428 825.410
201612 595.594 241.432 823.834
201703 460.096 243.801 630.227
201706 464.048 244.955 632.646
201709 522.977 246.819 707.600
201712 657.711 246.524 890.964
201803 655.147 249.554 876.715
201806 757.149 251.989 1,003.422
201809 784.925 252.439 1,038.379
201812 857.505 251.233 1,139.840
201903 830.628 254.202 1,091.218
201906 902.592 256.143 1,176.774
201909 641.037 256.759 833.761
201912 629.314 256.974 817.829
202003 535.492 258.115 692.825
202006 558.713 257.797 723.761
202009 612.335 260.280 785.656
202012 609.167 260.474 781.009
202103 725.708 264.877 914.959
202106 820.231 271.696 1,008.177
202109 927.189 274.310 1,128.784
202112 857.559 278.802 1,027.193
202203 906.790 287.504 1,053.287
202206 919.045 296.311 1,035.793
202209 968.994 296.808 1,090.259
202212 884.939 296.797 995.721
202303 977.164 301.836 1,081.136
202306 936.242 305.109 1,024.748
202309 1,011.921 307.789 1,097.937
202312 1,004.683 306.746 1,093.791
202403 1,015.332 312.332 1,085.615
202406 1,168.506 314.175 1,242.062
202409 1,233.493 315.301 1,306.458
202412 1,295.942 315.605 1,371.279
202503 1,318.608 319.799 1,376.964
202506 1,279.254 322.561 1,324.430
202509 1,322.776 324.800 1,360.048
202512 1,358.389 324.054 1,399.880
202603 1,451.785 330.213 1,468.224
202606 1,453.112 333.952 1,453.112

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Bread Financial Holdings (MEX:BFH) Overvalued in 2026?

Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued. The current stock price of MXN1,156.00 is trading 61.4% above its estimated GF Value™ of MXN716.40.

Key valuation signals for MEX:BFH:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: MXN716.40 vs. price of MXN1,156.00 (61.4% above fair value)
  • GF Score™: 65/100 with 6 warning signs

No single metric tells the full story. See the MEX:BFH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bread Financial Holdings Business Description

Address 3095 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
65GF Score

Get the complete analysis for MEX:BFH

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,156.00
Price
MXN716.40
GF Value