Bread Financial Holdings (MEX:BFH) E10: MXN190.79 (As of Mar. 2026)

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MEX:BFH Bread Financial Holdings Inc MEX:BFH
59 GF Score
Price MXN1,156.00
GF Value MXN619.24
! 5 Warning Signs
View Full Analysis

What is Bread Financial Holdings E10?

Bread Financial Holdings MEX:BFH 59 E10 is MXN190.79 as of Mar. 2026. GuruFocus rates MEX:BFH with a GF Score™ of 59/100 and a GF Value™ of MXN619.24. The stock has 5 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Bread Financial Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN74.836. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN190.79 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Bread Financial Holdings's average E10 Growth Rate was 3.30% per year. During the past 3 years, the average E10 Growth Rate was 2.70% per year. During the past 5 years, the average E10 Growth Rate was 5.00% per year. During the past 10 years, the average E10 Growth Rate was 9.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Bread Financial Holdings was 27.90% per year. The lowest was 2.70% per year. And the median was 15.70% per year.

As of today (2026-08-03), Bread Financial Holdings's current stock price is MXN1156.00. Bread Financial Holdings's E10 for the quarter that ended in Mar. 2026 was MXN190.79. Bread Financial Holdings's Shiller PE Ratio of today is 6.06.

During the past 13 years, the highest Shiller PE Ratio of Bread Financial Holdings was 35.14. The lowest was 2.08. And the median was 6.38.


Bread Financial Holdings  (MEX:BFH) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Bread Financial Holdings's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=1156.00/190.79
=6.06

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Bread Financial Holdings was 35.14. The lowest was 2.08. And the median was 6.38.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Bread Financial Holdings E10 Related Terms


Bread Financial Holdings E10 Historical Data

* Premium members only.

The historical data trend for Bread Financial Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings E10 Chart

Bread Financial Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 246.68 448.12 551.45 224.16 188.16

Bread Financial Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 276.07 244.27 254.33 188.16 190.79

MEX:BFH vs SLM, NNI, SEZL: E10 Comparison

For the Credit Services subindustry, Bread Financial Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings Shiller PE Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's Shiller PE Ratio falls into.


MEX:BFH
59GF Score
Bread Financial Holdings Inc MEX:BFH
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bread Financial Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Bread Financial Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=74.836/330.2130*330.2130
=74.836

Current CPI (Mar. 2026) = 330.2130.

Bread Financial Holdings Quarterly Data

per share eps CPI Adj_EPS
201606 22.932 241.018 31.419
201609 68.641 241.428 93.884
201612 3.711 241.432 5.076
201703 48.579 243.801 65.797
201706 44.648 244.955 60.188
201709 76.222 246.819 101.976
201712 95.841 246.524 128.377
201803 53.594 249.554 70.916
201806 77.223 251.989 101.195
201809 100.820 252.439 131.882
201812 103.084 251.233 135.490
201903 54.314 254.202 70.555
201906 50.711 256.143 65.375
201909 -43.827 256.759 -56.365
201912 51.488 256.974 66.162
202003 14.772 258.115 18.898
202006 18.697 257.797 23.949
202009 61.634 260.280 78.194
202012 4.973 260.474 6.304
202103 117.331 264.877 146.273
202106 108.886 271.696 132.338
202109 91.912 274.310 110.643
202112 6.975 278.802 8.261
202203 83.626 287.504 96.049
202206 5.029 296.311 5.604
202209 54.109 296.808 60.199
202212 -52.444 296.797 -58.349
202303 163.667 301.836 179.054
202306 16.287 305.109 17.627
202309 59.573 307.789 63.913
202312 15.277 306.746 16.446
202403 44.810 312.332 47.375
202406 48.731 314.175 51.219
202409 0.985 315.301 1.032
202412 2.920 315.605 3.055
202503 56.874 319.799 58.726
202506 55.358 322.561 56.671
202509 72.643 324.800 73.854
202512 22.327 324.054 22.751
202603 74.836 330.213 74.836

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN190.79 mean?
Bread Financial Holdings (MEX:BFH) has a E10 of MXN190.79 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors.
Is Bread Financial Holdings' E10 too high?
Bread Financial Holdings' current E10 is MXN190.79. Overall, Bread Financial Holdings has a GF Score™ of 59/100, reflecting its overall financial health beyond just this single metric.
How does Bread Financial Holdings' E10 compare to SLM and NNI?
Bread Financial Holdings' E10 of MXN190.79 can be compared against companies in the Credit Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Credit Services company?
A good E10 depends on the Credit Services industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. Bread Financial Holdings's current E10 is MXN190.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bread Financial Holdings stock overvalued right now?
Bread Financial Holdings (MEX:BFH) has a current E10 of MXN190.79. The stock's GF Value™ is MXN619.24, compared to a current price of MXN1,156.00 — trading 86.7% above its estimated fair value. The current E10 is MXN190.79. Bread Financial Holdings' overall GF Score™ is 59/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Bread Financial Holdings (MEX:BFH), the current E10 is MXN190.79 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Bread Financial Holdings (MEX:BFH) Overvalued in 2026?

Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued. The current stock price of MXN1,156.00 is trading 86.7% above its estimated GF Value™ of MXN619.24.

Key valuation signals for MEX:BFH:

  • E10: MXN190.79
  • GF Value™: MXN619.24 vs. price of MXN1,156.00 (86.7% above fair value)
  • GF Score™: 59/100 with 5 warning signs

No single metric tells the full story. See the MEX:BFH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bread Financial Holdings Business Description

Address 3095 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
59GF Score

Get the complete analysis for MEX:BFH

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,156.00
Price
MXN619.24
GF Value