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Bread Financial HoldingsMEX:BFH 59 Cyclically Adjusted PS Ratio is 0.74 as of Aug. 04, 2026, which is at its 10-year median of 0.74. GuruFocus rates MEX:BFH with a GF Score™ of 59/100 and a GF Value™ of MXN606.80. The stock has 5 warning signs investors should review. Among 422 Credit Services companies, Bread Financial Holdings ranks better than 77.01% on this metric.
The historical rank and industry rank for Bread Financial Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:
MEX:BFH'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.24 Med: 0.74 Max: 3.05
Current: 1.1
During the past years, Bread Financial Holdings's highest Cyclically Adjusted PS Ratio was 3.05. The lowest was 0.24. And the median was 0.74.
MEX:BFH's Cyclically Adjusted PS Ratio is ranked better than 77.01% of 422
companies
in the Credit Services industry
Industry Median: 3.1
vs MEX:BFH: 1.10
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Bread Financial Holdings's adjusted revenue per share data for the three months ended in Mar. 2026 was MXN424.937. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is MXN1,558.57 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Bread Financial Holdings (MEX:BFH) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Bread Financial Holdings Cyclically Adjusted PS Ratio Related Terms
Bread Financial Holdings Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for Bread Financial Holdings's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bread Financial Holdings Cyclically Adjusted PS Ratio Chart
MEX:BFH vs SLM, NNI, SEZL: Cyclically Adjusted PS Ratio Comparison
For the Credit Services subindustry, Bread Financial Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bread Financial Holdings Cyclically Adjusted PS Ratio vs Credit Services Industry
For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Bread Financial Holdings's Cyclically Adjusted PS Ratio falls into.
Bread Financial Holdings Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.74 mean?
Bread Financial Holdings (MEX:BFH) has a Cyclically Adjusted PS Ratio of 0.74 as of Aug. 04, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. This is near median its historical median of 0.74. Over the past decade, Bread Financial Holdings' Cyclically Adjusted PS Ratio has ranged from 0.24 to 3.05. According to the industry distribution chart, Bread Financial Holdings ranks #97 out of 422 companies in the Credit Services industry, placing it in the top 23%.
Is Bread Financial Holdings' Cyclically Adjusted PS Ratio too high?
Bread Financial Holdings' current Cyclically Adjusted PS Ratio of 0.74 is near median its 10-year median of 0.74. Over the past 10 years, this metric has ranged from a low of 0.24 to a high of 3.05. The Credit Services industry median Cyclically Adjusted PS Ratio is 3.10. Bread Financial Holdings' value of 0.74 is 76.1% below this industry median. Based on the distribution chart, Bread Financial Holdings ranks #97 out of 422 companies in the Credit Services industry, which is in the top quartile — a strong position relative to peers. Overall, Bread Financial Holdings has a GF Score™ of 59/100, reflecting its overall financial health beyond just this single metric.
How does Bread Financial Holdings' Cyclically Adjusted PS Ratio compare to SLM and NNI?
According to the Credit Services industry distribution chart, Bread Financial Holdings ranks #97 out of 422 companies for Cyclically Adjusted PS Ratio. This places Bread Financial Holdings in the top 23% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 3.10. Bread Financial Holdings' value of 0.74 is 76.1% below this benchmark. Historically, Bread Financial Holdings' own Cyclically Adjusted PS Ratio has ranged from 0.24 to 3.05 over the past decade. While the company's 10-year median is 0.74 vs. the industry median of 3.10, Bread Financial Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Credit Services company?
The median Cyclically Adjusted PS Ratio among Credit Services companies is 3.10, based on 422 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bread Financial Holdings's current Cyclically Adjusted PS Ratio of 0.74 is 76.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Bread Financial Holdings and its competitors. For the Credit Services industry, the median Cyclically Adjusted PS Ratio is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bread Financial Holdings's current Cyclically Adjusted PS Ratio is 0.74, which is near median its own 10-year median of 0.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bread Financial Holdings stock overvalued right now?
Bread Financial Holdings (MEX:BFH) has a current Cyclically Adjusted PS Ratio of 0.74. The stock's GF Value™ is MXN606.80, compared to a current price of MXN1,156.00 — trading 90.5% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.74, which is near median its 10-year median of 0.74 and 76.1% below the Credit Services industry median of 3.10. Bread Financial Holdings' overall GF Score™ is 59/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Bread Financial Holdings (MEX:BFH), the current Cyclically Adjusted PS Ratio is 0.74 as of Aug. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Bread Financial Holdings (MEX:BFH) Overvalued in 2026?
Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued.
The current stock price of MXN1,156.00 is trading 90.5% above its estimated GF Value™ of MXN606.80.
Key valuation signals for MEX:BFH:
Cyclically Adjusted PS Ratio: 0.74 (near median its 10-year median of 0.74)
GF Value™: MXN606.80 vs. price of MXN1,156.00 (90.5% above fair value)
Industry Position: 76.1% below the Credit Services median (#97 of 422)
No single metric tells the full story. See the MEX:BFH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
59GF Score
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