Bread Financial Holdings (MEX:BFH) Cyclically Adjusted PS Ratio: (As of Sep. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:BFH Bread Financial Holdings Inc MEX:BFH
65 GF Score
Price MXN1,156.00
GF Value MXN716.40
! 6 Warning Signs
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What is Bread Financial Holdings Cyclically Adjusted PS Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PS Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Bread Financial Holdings  (MEX:BFH) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Bread Financial Holdings Cyclically Adjusted PS Ratio Related Terms


Bread Financial Holdings Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Bread Financial Holdings's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bread Financial Holdings Cyclically Adjusted PS Ratio Chart

Bread Financial Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.71 0.37 0.32 0.59 0.74

Bread Financial Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.55 0.54 0.74 0.74 1.08

MEX:BFH vs SEZL, NNI, SLM: Cyclically Adjusted PS Ratio Comparison

For the Credit Services subindustry, Bread Financial Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bread Financial Holdings Cyclically Adjusted PS Ratio vs Credit Services Industry

For the Credit Services industry and Financial Services sector, Bread Financial Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Bread Financial Holdings's Cyclically Adjusted PS Ratio falls into.


MEX:BFH
65GF Score
Bread Financial Holdings Inc MEX:BFH
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Bread Financial Holdings Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Bread Financial Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Bread Financial Holdings's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=419.536/333.9520*333.9520
=419.536

Current CPI (Jun. 2026) = 333.9520.

Bread Financial Holdings Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 624.298 241.428 863.552
201612 649.649 241.432 898.603
201703 623.980 243.801 854.711
201706 590.159 244.955 804.575
201709 624.213 246.819 844.575
201712 -48.922 246.524 -66.272
201803 450.667 249.554 603.080
201806 495.565 251.989 656.755
201809 483.983 252.439 640.262
201812 530.580 251.233 705.275
201903 486.481 254.202 639.103
201906 492.456 256.143 642.050
201909 563.117 256.759 732.415
201912 -307.940 256.974 -400.185
202003 679.255 258.115 878.828
202006 473.885 257.797 613.874
202009 485.494 260.280 622.913
202012 -46.551 260.474 -59.683
202103 329.190 264.877 415.037
202106 304.164 271.696 373.860
202109 349.965 274.310 426.056
202112 350.379 278.802 419.688
202203 371.539 287.504 431.563
202206 365.564 296.311 412.002
202209 399.075 296.808 449.017
202212 402.787 296.797 453.211
202303 465.916 301.836 515.490
202306 324.473 305.109 355.147
202309 358.461 307.789 388.931
202312 349.450 306.746 380.444
202403 330.923 312.332 353.830
202406 342.681 314.175 364.252
202409 379.521 315.301 401.971
202412 380.503 315.605 402.623
202503 400.090 319.799 417.796
202506 370.600 322.561 383.687
202509 374.994 324.800 385.560
202512 380.815 324.054 392.447
202603 424.937 330.213 429.749
202606 419.536 333.952 419.536

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Bread Financial Holdings (MEX:BFH) Overvalued in 2026?

Based on GuruFocus' analysis, Bread Financial Holdings stock appears to be overvalued. The current stock price of MXN1,156.00 is trading 61.4% above its estimated GF Value™ of MXN716.40.

Key valuation signals for MEX:BFH:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: MXN716.40 vs. price of MXN1,156.00 (61.4% above fair value)
  • GF Score™: 65/100 with 6 warning signs

No single metric tells the full story. See the MEX:BFH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Bread Financial Holdings Business Description

Address 3095 Loyalty Circle, Columbus, OH, USA, 43219
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
65GF Score

Get the complete analysis for MEX:BFH

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,156.00
Price
MXN716.40
GF Value