Rapala VMCFRA:RAP +0.46%59 EV-to-FCF is 23.03 as of Jul. 01, 2026, which is 56% above its 10-year median of 14.80. GuruFocus rates FRA:RAP with a GF Score™ of 59/100 and a GF Value™ of €2.18 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 572 Travel & Leisure companies, Rapala VMC ranks worse than 62.59% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Rapala VMC's Enterprise Value is €119.7 Mil.
Rapala VMC's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was €5.2 Mil. Therefore, Rapala VMC's EV-to-FCF for today is 23.03.
The historical rank and industry rank for Rapala VMC's EV-to-FCF or its related term are showing as below:
FRA:RAP'
s EV-to-FCF Range Over the Past 10 Years
Min: -12.74 Med: 14.8 Max: 676.72
Current: 22.88
During the past 13 years, the highest EV-to-FCF of Rapala VMC was 676.72. The lowest was -12.74. And the median was 14.80.
FRA:RAP's EV-to-FCF is ranked worse than 62.59% of 572
companies
in the Travel & Leisure industry
Industry Median: 15.795
vs FRA:RAP: 22.88
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Rapala VMC's share price for today is €1.09.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Rapala VMC's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was €-0.230.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Rapala VMC EV-to-FCF Related Terms
Rapala VMC EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Rapala VMC's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Rapala VMC's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rapala VMC EV-to-FCF vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Rapala VMC's EV-to-FCF falls into.
Rapala VMC's current Enterprise Value is €119.7 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Rapala VMC's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was €5.2 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rapala VMC (FRA:RAP) has a EV-to-FCF of 23.03 as of Jul. 01, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Rapala VMC and its competitors. This is 56% above median its historical median of 14.80. According to the industry distribution chart, Rapala VMC ranks #358 out of 572 companies in the Travel & Leisure industry, placing it in the top 62.6%.
Is Rapala VMC's EV-to-FCF too high?
Rapala VMC's current EV-to-FCF of 23.03 is 56% above median its 10-year median of 14.80. The Travel & Leisure industry median EV-to-FCF is 15.80. Rapala VMC's value of 23.03 is 45.8% above this industry median. Based on the distribution chart, Rapala VMC ranks #358 out of 572 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Rapala VMC has a GF Score™ of 59/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rapala VMC's EV-to-FCF compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Rapala VMC ranks #358 out of 572 companies for EV-to-FCF. This places Rapala VMC in the lower half of its industry. The industry median EV-to-FCF is 15.80. Rapala VMC's value of 23.03 is 45.8% above this benchmark. While the company's 10-year median is 14.80 vs. the industry median of 15.80, Rapala VMC has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Travel & Leisure company?
The median EV-to-FCF among Travel & Leisure companies is 15.80, based on 572 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rapala VMC's current EV-to-FCF of 23.03 is 45.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Rapala VMC and its competitors. For the Travel & Leisure industry, the median EV-to-FCF is 15.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rapala VMC's current EV-to-FCF is 23.03, which is 56% above median its own 10-year median of 14.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rapala VMC stock overvalued right now?
Based on GuruFocus' analysis, Rapala VMC (FRA:RAP) is currently considered Significantly Undervalued. The stock's GF Value™ is €2.18, compared to a current price of €1.09 — trading 50% below its estimated fair value. The current EV-to-FCF is 23.03, which is 56% above median its 10-year median of 14.80 and 45.8% above the Travel & Leisure industry median of 15.80. Rapala VMC's overall GF Score™ is 59/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Rapala VMC (FRA:RAP), the current EV-to-FCF is 23.03 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rapala VMC (FRA:RAP) Overvalued in 2026?
Based on GuruFocus' analysis, Rapala VMC stock appears to be undervalued.
The current stock price of €1.09 is trading 50% below its estimated GF Value™ of €2.18.
GuruFocus considers Rapala VMC to be Significantly Undervalued.
Key valuation signals for FRA:RAP:
EV-to-FCF: 23.03 (56% above median its 10-year median of 14.80)
GF Value™: €2.18 vs. price of €1.09 (50% below fair value)
Industry Position: 45.8% above the Travel & Leisure median (#358 of 572)
No single metric tells the full story. See the FRA:RAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing, and distributing mainly fishing tackle equipment, as well as hunting, outdoor, and winter sports equipment. The company's products include fishing lures, treble hooks, fishing-related knives and hooks, etc. The firm markets and sells its products under the Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue Fox, Rapala, and other brands. Geographically, the company generates maximum revenue from North America, followed by the Nordic regions, Rest of Europe, and the Rest of the World.
59GF Score
Get the complete analysis for FRA:RAP
EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:RAP has been successfully added to your 
