Sun Life Financial (PHS:SLF) Momentum Rank: 6 (As of Jul. 20, 2026) — 14% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PHS:SLF Sun Life Financial Inc PHS:SLF
74 GF Score
Price ₱4,754.00
GF Value ₱3,731.34
Valuation Modestly Overvalued
! 8 Warning Signs
View Full Analysis

What is Sun Life Financial Momentum Rank?

Sun Life Financial PHS:SLF +0.04% 74 Momentum Rank is 6 as of Jul. 20, 2026, which is 14% below its 10-year median of 7.00. GuruFocus rates PHS:SLF with a GF Score™ of 74/100 and a GF Value™ of ₱3,731.34 (Modestly Overvalued). The stock has 8 warning signs investors should review.

Sun Life Financial has the Momentum Rank of 6.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Sun Life Financial Momentum Rank Related Terms

PHS:SLF vs BRK.A, AIG, HIG: Momentum Rank Comparison

For the Insurance - Diversified subindustry, Sun Life Financial's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Sun Life Financial Momentum Rank vs Insurance Industry

For the Insurance industry and Financial Services sector, Sun Life Financial's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Sun Life Financial's Momentum Rank falls into.


PHS:SLF
74GF Score
Sun Life Financial Inc PHS:SLF
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 6 mean?
Sun Life Financial (PHS:SLF) has a Momentum Rank of 6 as of Jul. 20, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Sun Life Financial and its competitors. This is 14% below median its historical median of 7.00. Over the past decade, Sun Life Financial's Momentum Rank has ranged from 2.00 to 10.00.
Is Sun Life Financial's Momentum Rank too high?
Sun Life Financial's current Momentum Rank of 6 is 14% below median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Sun Life Financial has a GF Score™ of 74/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Sun Life Financial's Momentum Rank compare to BRK.A and AIG?
Sun Life Financial's Momentum Rank of 6 can be compared against companies in the Insurance industry. Historically, Sun Life Financial's own Momentum Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for an Insurance company?
A good Momentum Rank depends on the Insurance industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Sun Life Financial and its competitors. Sun Life Financial's current Momentum Rank is 6, which is 14% below median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sun Life Financial stock overvalued right now?
Based on GuruFocus' analysis, Sun Life Financial (PHS:SLF) is currently considered Modestly Overvalued. The stock's GF Value™ is ₱3,731.34, compared to a current price of ₱4,754.00 — trading 27.4% above its estimated fair value. The current Momentum Rank is 6, which is 14% below median its 10-year median of 7.00. Sun Life Financial's overall GF Score™ is 74/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Sun Life Financial (PHS:SLF), the current Momentum Rank is 6 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Sun Life Financial (PHS:SLF) Overvalued in 2026?

Based on GuruFocus' analysis, Sun Life Financial stock appears to be overvalued. The current stock price of ₱4,754.00 is trading 27.4% above its estimated GF Value™ of ₱3,731.34. GuruFocus considers Sun Life Financial to be Modestly Overvalued.

Key valuation signals for PHS:SLF:

  • Momentum Rank: 6 (14% below median its 10-year median of 7.00)
  • GF Value™: ₱3,731.34 vs. price of ₱4,754.00 (27.4% above fair value)
  • GF Score™: 74/100 with 8 warning signs

No single metric tells the full story. See the PHS:SLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Sun Life Financial Business Description

Address 1 York Street, 31st Floor, Toronto, ON, CAN, M5J 0B6
Sun Life Financial is one of the Big Three Canadian life insurers. The Canadian business contributed around 35% of its 2025 adjusted earnings. In that segment, the firm provides health, life insurance, and annuity products to individual and group customers. Its US business is mostly group health and contributed about 17% of the firm's adjusted earnings in 2025. Sun Life also offers life insurance and wealth products in several Asian markets with a strong presence in Hong Kong and the Philippines. The Asia segment contributed around 18% of adjusted 2024 earnings. Its asset management business had around CAD 1.2 trillion total assets under management or administration at the end of 2025 and represents around 30% of the firm's earnings.
74GF Score

Get the complete analysis for PHS:SLF

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₱4,754.00
Price
₱3,731.34
GF Value