FirstCash Holdings (STU:FF60) Valuation Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:FF60 FirstCash Holdings Inc STU:FF60
81 GF Score
Price €186.55
GF Value €132.19
Valuation Significantly Overvalued
! 8 Warning Signs
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What is FirstCash Holdings Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

FirstCash Holdings Valuation Rank Related Terms

STU:FF60
81GF Score
FirstCash Holdings Inc STU:FF60
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is FirstCash Holdings (STU:FF60) Overvalued in 2026?

Based on GuruFocus' analysis, FirstCash Holdings stock appears to be overvalued. The current stock price of €186.55 is trading 41.1% above its estimated GF Value™ of €132.19. GuruFocus considers FirstCash Holdings to be Significantly Overvalued.

Key valuation signals for STU:FF60:

  • Valuation Rank:
  • GF Value™: €132.19 vs. price of €186.55 (41.1% above fair value)
  • GF Score™: 81/100 with 8 warning signs

No single metric tells the full story. See the STU:FF60 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

FirstCash Holdings Business Description

Other Exchanges FCFS:USAFCFS1:Mexico
Address 1600 West 7th Street, Fort Worth, TX, USA, 76102
FirstCash Holdings Inc is an operator of pawn stores in the U.S., Latin America and the U.K. The company's primary line of business is the operation of retail pawn stores, also known as pawnshops. It also operates a retail POS payment solutions business. Its two business lines are organized into four reportable segments: The U.S. pawn segment consists of pawn operations in some of U.S. states and the District of Columbia; The Latin America pawn segment consists of pawn operations in Mexico, Guatemala, El Salvador and Colombia; The U.K. pawn segment consists of pawn operations in England, Scotland and Wales; and The retail POS payment solutions segment consists of the operations of American First Finance, LLC, which offers products in the U.S.
81GF Score

Get the complete analysis for STU:FF60

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€186.55
Price
€132.19
GF Value