FirstCash HoldingsSTU:FF60 +0.61%80 ROA % is 8.13% as of Mar. 2026, which is 30% above its 10-year median of 6.23. GuruFocus rates STU:FF60 with a GF Score™ of 80/100 and a GF Value™ of €130.53 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 545 Credit Services companies, FirstCash Holdings ranks better than 88.26% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. FirstCash Holdings's annualizedNet Income for the quarter that ended in Mar. 2026 was €373 Mil.
FirstCash Holdings's average Total Assets over the quarter that ended in Mar. 2026 was €4,582 Mil. Therefore, FirstCash Holdings's annualized ROA % for the quarter that ended in Mar. 2026 was 8.13%.
The historical rank and industry rank for FirstCash Holdings's ROA % or its related term are showing as below:
STU:FF60'
s ROA % Range Over the Past 10 Years
Min: 4.02 Med: 6.23 Max: 7.35
Current: 7.15
During the past 13 years, FirstCash Holdings's highest ROA % was 7.35%. The lowest was 4.02%. And the median was 6.23%.
STU:FF60's ROA % is ranked better than 88.26% of 545
companies
in the Credit Services industry
Industry Median: 1.92
vs STU:FF60: 7.15
FirstCash Holdings (STU:FF60) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
FirstCash Holdings ROA % Related Terms
FirstCash Holdings ROA % Historical Data
* Premium members only.
The historical data trend for FirstCash Holdings's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Credit Services subindustry, FirstCash Holdings's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
FirstCash Holdings ROA % vs Credit Services Industry
For the Credit Services industry and Financial Services sector, FirstCash Holdings's ROA % distribution charts can be found below:
* The bar in red indicates where FirstCash Holdings's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
FirstCash Holdings (STU:FF60) has a ROA % of 8.13% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on FirstCash Holdings and its competitors. This is 30% above median its historical median of 6.23. Over the past decade, FirstCash Holdings' ROA % has ranged from 4.02 to 7.35. According to the industry distribution chart, FirstCash Holdings ranks #64 out of 545 companies in the Credit Services industry, placing it in the top 11.7%.
Is FirstCash Holdings' ROA % too high?
FirstCash Holdings' current ROA % of 8.13% is 30% above median its 10-year median of 6.23. Over the past 10 years, this metric has ranged from a low of 4.02 to a high of 7.35. The Credit Services industry median ROA % is 1.92. FirstCash Holdings' value of 8.13% is 323.4% above this industry median. Based on the distribution chart, FirstCash Holdings ranks #64 out of 545 companies in the Credit Services industry, which is in the top quartile — a strong position relative to peers. Overall, FirstCash Holdings has a GF Score™ of 80/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does FirstCash Holdings' ROA % compare to KLAR and OMF?
According to the Credit Services industry distribution chart, FirstCash Holdings ranks #64 out of 545 companies for ROA %. This places FirstCash Holdings in the top 12% of its industry — outperforming the majority of peers. The industry median ROA % is 1.92. FirstCash Holdings' value of 8.13% is 323.4% above this benchmark. Historically, FirstCash Holdings' own ROA % has ranged from 4.02 to 7.35 over the past decade. While the company's 10-year median is 6.23 vs. the industry median of 1.92, FirstCash Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Credit Services company?
The median ROA % among Credit Services companies is 1.92, based on 545 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. FirstCash Holdings's current ROA % of 8.13% is 323.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on FirstCash Holdings and its competitors. For the Credit Services industry, the median ROA % is 1.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. FirstCash Holdings's current ROA % is 8.13%, which is 30% above median its own 10-year median of 6.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is FirstCash Holdings stock overvalued right now?
Based on GuruFocus' analysis, FirstCash Holdings (STU:FF60) is currently considered Significantly Overvalued. The stock's GF Value™ is €130.53, compared to a current price of €188.45 — trading 44.4% above its estimated fair value. The current ROA % is 8.13%, which is 30% above median its 10-year median of 6.23 and 323.4% above the Credit Services industry median of 1.92. FirstCash Holdings' overall GF Score™ is 80/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For FirstCash Holdings (STU:FF60), the current ROA % is 8.13% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is FirstCash Holdings (STU:FF60) Overvalued in 2026?
Based on GuruFocus' analysis, FirstCash Holdings stock appears to be overvalued.
The current stock price of €188.45 is trading 44.4% above its estimated GF Value™ of €130.53.
GuruFocus considers FirstCash Holdings to be Significantly Overvalued.
Key valuation signals for STU:FF60:
ROA %: 8.13% (30% above median its 10-year median of 6.23)
GF Value™: €130.53 vs. price of €188.45 (44.4% above fair value)
Industry Position: 323.4% above the Credit Services median (#64 of 545)
No single metric tells the full story. See the STU:FF60 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
FirstCash Holdings Inc is an operator of pawn stores in the U.S., Latin America and the U.K. The company's primary line of business is the operation of retail pawn stores, also known as pawnshops. It also operates a retail POS payment solutions business. Its two business lines are organized into four reportable segments: The U.S. pawn segment consists of pawn operations in some of U.S. states and the District of Columbia; The Latin America pawn segment consists of pawn operations in Mexico, Guatemala, El Salvador and Colombia; The U.K. pawn segment consists of pawn operations in England, Scotland and Wales; and The retail POS payment solutions segment consists of the operations of American First Finance, LLC, which offers products in the U.S.
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