The Swatch Group AGSWGAF 71 Cyclically Adjusted PS Ratio is 1.34 as of Jun. 29, 2026, which is 24% below its 10-year median of 1.76. GuruFocus rates SWGAF with a GF Score™ of 71/100 and a GF Value™ of $164.57 (Significantly Overvalued). The stock has 10 warning signs investors should review. Among 796 Retail - Cyclical companies, The Swatch Group AG ranks worse than 77.14% on this metric.
The historical rank and industry rank for The Swatch Group AG's Cyclically Adjusted PS Ratio or its related term are showing as below:
SWGAF'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.86 Med: 1.76 Max: 3.69
Current: 1.39
During the past 13 years, The Swatch Group AG's highest Cyclically Adjusted PS Ratio was 3.69. The lowest was 0.86. And the median was 1.76.
SWGAF's Cyclically Adjusted PS Ratio is ranked worse than 77.14% of 796
companies
in the Retail - Cyclical industry
Industry Median: 0.49
vs SWGAF: 1.39
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
The Swatch Group AG's adjusted revenue per share data of for the fiscal year that ended in Dec25 was $131.342. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $191.55 for the trailing ten years ended in Dec25.
Shiller PE for Stocks: The True Measure of Stock Valuation
The Swatch Group AG (OTCPK:SWGAF) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
The Swatch Group AG Cyclically Adjusted PS Ratio Related Terms
The Swatch Group AG Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for The Swatch Group AG's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Swatch Group AG Cyclically Adjusted PS Ratio Chart
SWGAF vs TPR, SIG, CPRI: Cyclically Adjusted PS Ratio Comparison
For the Luxury Goods subindustry, The Swatch Group AG's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Swatch Group AG Cyclically Adjusted PS Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where The Swatch Group AG's Cyclically Adjusted PS Ratio falls into.
The Swatch Group AG Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
The Swatch Group AG's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 1.34 mean?
The Swatch Group AG (SWGAF) has a Cyclically Adjusted PS Ratio of 1.34 as of Jun. 29, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on The Swatch Group AG and its competitors. This is 24% below median its historical median of 1.76. Over the past decade, The Swatch Group AG's Cyclically Adjusted PS Ratio has ranged from 0.86 to 3.69. According to the industry distribution chart, The Swatch Group AG ranks #614 out of 796 companies in the Retail - Cyclical industry, placing it in the top 77.1%.
Is The Swatch Group AG's Cyclically Adjusted PS Ratio too high?
The Swatch Group AG's current Cyclically Adjusted PS Ratio of 1.34 is 24% below median its 10-year median of 1.76. Over the past 10 years, this metric has ranged from a low of 0.86 to a high of 3.69. The Retail - Cyclical industry median Cyclically Adjusted PS Ratio is 0.49. The Swatch Group AG's value of 1.34 is 173.5% above this industry median. Based on the distribution chart, The Swatch Group AG ranks #614 out of 796 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, The Swatch Group AG has a GF Score™ of 71/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's Cyclically Adjusted PS Ratio compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, The Swatch Group AG ranks #614 out of 796 companies for Cyclically Adjusted PS Ratio. This places The Swatch Group AG in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.49. The Swatch Group AG's value of 1.34 is 173.5% above this benchmark. Historically, The Swatch Group AG's own Cyclically Adjusted PS Ratio has ranged from 0.86 to 3.69 over the past decade. While the company's 10-year median is 1.76 vs. the industry median of 0.49, The Swatch Group AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Retail - Cyclical company?
The median Cyclically Adjusted PS Ratio among Retail - Cyclical companies is 0.49, based on 796 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Swatch Group AG's current Cyclically Adjusted PS Ratio of 1.34 is 173.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on The Swatch Group AG and its competitors. For the Retail - Cyclical industry, the median Cyclically Adjusted PS Ratio is 0.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Swatch Group AG's current Cyclically Adjusted PS Ratio is 1.34, which is 24% below median its own 10-year median of 1.76. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $164.57, compared to a current price of $257.43 — trading 56.4% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.34, which is 24% below median its 10-year median of 1.76 and 173.5% above the Retail - Cyclical industry median of 0.49. The Swatch Group AG's overall GF Score™ is 71/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current Cyclically Adjusted PS Ratio is 1.34 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Swatch Group AG (SWGAF) Overvalued in 2026?
Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued.
The current stock price of $257.43 is trading 56.4% above its estimated GF Value™ of $164.57.
GuruFocus considers The Swatch Group AG to be Significantly Overvalued.
Key valuation signals for SWGAF:
Cyclically Adjusted PS Ratio: 1.34 (24% below median its 10-year median of 1.76)
GF Value™: $164.57 vs. price of $257.43 (56.4% above fair value)
Industry Position: 173.5% above the Retail - Cyclical median (#614 of 796)
No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
71GF Score
Get the complete analysis for SWGAF
Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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