SWGAF (The Swatch Group AG) Momentum Rank: 9 (As of Jul. 17, 2026) — 80% Above Median

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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SWGAF The Swatch Group AG SWGAF
71 GF Score
Price $257.42
GF Value $169.48
Valuation Significantly Overvalued
! 10 Warning Signs
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What is The Swatch Group AG Momentum Rank?

The Swatch Group AG SWGAF 71 Momentum Rank is 9 as of Jul. 17, 2026, which is 80% above its 10-year median of 5.00. GuruFocus rates SWGAF with a GF Score™ of 71/100 and a GF Value™ of $169.48 (Significantly Overvalued). The stock has 10 warning signs investors should review.

The Swatch Group AG has the Momentum Rank of 9.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

The Swatch Group AG Momentum Rank Related Terms

SWGAF vs TPR, SIG, CPRI: Momentum Rank Comparison

For the Luxury Goods subindustry, The Swatch Group AG's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Swatch Group AG Momentum Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's Momentum Rank distribution charts can be found below:

* The bar in red indicates where The Swatch Group AG's Momentum Rank falls into.


SWGAF
71GF Score
The Swatch Group AG SWGAF
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 9 mean?
The Swatch Group AG (SWGAF) has a Momentum Rank of 9 as of Jul. 17, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on The Swatch Group AG and its competitors. This is 80% above median its historical median of 5.00. Over the past decade, The Swatch Group AG's Momentum Rank has ranged from 1.00 to 10.00.
Is The Swatch Group AG's Momentum Rank too high?
The Swatch Group AG's current Momentum Rank of 9 is 80% above median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, The Swatch Group AG has a GF Score™ of 71/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's Momentum Rank compare to TPR and SIG?
The Swatch Group AG's Momentum Rank of 9 can be compared against companies in the Retail - Cyclical industry. Historically, The Swatch Group AG's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Retail - Cyclical company?
A good Momentum Rank depends on the Retail - Cyclical industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on The Swatch Group AG and its competitors. The Swatch Group AG's current Momentum Rank is 9, which is 80% above median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $169.48, compared to a current price of $257.42 — trading 51.9% above its estimated fair value. The current Momentum Rank is 9, which is 80% above median its 10-year median of 5.00. The Swatch Group AG's overall GF Score™ is 71/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current Momentum Rank is 9 as of Jul. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Swatch Group AG (SWGAF) Overvalued in 2026?

Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued. The current stock price of $257.42 is trading 51.9% above its estimated GF Value™ of $169.48. GuruFocus considers The Swatch Group AG to be Significantly Overvalued.

Key valuation signals for SWGAF:

  • Momentum Rank: 9 (80% above median its 10-year median of 5.00)
  • GF Value™: $169.48 vs. price of $257.42 (51.9% above fair value)
  • GF Score™: 71/100 with 10 warning signs

No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Swatch Group AG Business Description

Address Seevorstadt 6, P.O Box 1232, Bienne, CHE, 2501
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
71GF Score

Get the complete analysis for SWGAF

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$257.42
Price
$169.48
GF Value