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The Swatch Group AGSWGAF 69 Shiller PE Ratio is 17.84 as of Jul. 21, 2026, which is 29% above its 10-year median of 13.83. GuruFocus rates SWGAF with a GF Score™ of 69/100 and a GF Value™ of $169.19 (Significantly Overvalued). The stock has 10 warning signs investors should review. Among 583 Retail - Cyclical companies, The Swatch Group AG ranks worse than 51.63% on this metric.
The historical rank and industry rank for The Swatch Group AG's Shiller PE Ratio or its related term are showing as below:
SWGAF'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 8.24 Med: 13.83 Max: 23.89
Current: 18.81
During the past 13 years, The Swatch Group AG's highest Shiller PE Ratio was 23.89. The lowest was 8.24. And the median was 13.83.
SWGAF's Shiller PE Ratio is ranked worse than 51.63% of 583
companies
in the Retail - Cyclical industry
Industry Median: 18.2
vs SWGAF: 18.81
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
The Swatch Group AG's adjusted earnings per share data of for the fiscal year that ended in Dec25 was $0.063. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $14.43 for the trailing ten years ended in Dec25.
Shiller PE for Stocks: The True Measure of Stock Valuation
The Swatch Group AG (OTCPK:SWGAF) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
The Swatch Group AG Shiller PE Ratio Related Terms
The Swatch Group AG Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for The Swatch Group AG's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SWGAF vs TPR, SIG, CPRI: Shiller PE Ratio Comparison
For the Luxury Goods subindustry, The Swatch Group AG's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Swatch Group AG Shiller PE Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where The Swatch Group AG's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
The Swatch Group AG (SWGAF) has a Shiller PE Ratio of 17.84 as of Jul. 21, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on The Swatch Group AG and its competitors. This is 29% above median its historical median of 13.83. Over the past decade, The Swatch Group AG's Shiller PE Ratio has ranged from 8.24 to 23.89. According to the industry distribution chart, The Swatch Group AG ranks #301 out of 583 companies in the Retail - Cyclical industry, placing it in the top 51.6%.
Is The Swatch Group AG's Shiller PE Ratio too high?
The Swatch Group AG's current Shiller PE Ratio of 17.84 is 29% above median its 10-year median of 13.83. Over the past 10 years, this metric has ranged from a low of 8.24 to a high of 23.89. The Retail - Cyclical industry median Shiller PE Ratio is 18.20. The Swatch Group AG's value of 17.84 is 2% below this industry median. Based on the distribution chart, The Swatch Group AG ranks #301 out of 583 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, The Swatch Group AG has a GF Score™ of 69/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's Shiller PE Ratio compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, The Swatch Group AG ranks #301 out of 583 companies for Shiller PE Ratio. This places The Swatch Group AG in the lower half of its industry. The industry median Shiller PE Ratio is 18.20. The Swatch Group AG's value of 17.84 is 2% below this benchmark. Historically, The Swatch Group AG's own Shiller PE Ratio has ranged from 8.24 to 23.89 over the past decade. While the company's 10-year median is 13.83 vs. the industry median of 18.20, The Swatch Group AG has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Retail - Cyclical company?
The median Shiller PE Ratio among Retail - Cyclical companies is 18.20, based on 583 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Swatch Group AG's current Shiller PE Ratio of 17.84 is 2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on The Swatch Group AG and its competitors. For the Retail - Cyclical industry, the median Shiller PE Ratio is 18.20 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Swatch Group AG's current Shiller PE Ratio is 17.84, which is 29% above median its own 10-year median of 13.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $169.19, compared to a current price of $257.42 — trading 52.1% above its estimated fair value. The current Shiller PE Ratio is 17.84, which is 29% above median its 10-year median of 13.83 and 2% below the Retail - Cyclical industry median of 18.20. The Swatch Group AG's overall GF Score™ is 69/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current Shiller PE Ratio is 17.84 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Swatch Group AG (SWGAF) Overvalued in 2026?
Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued.
The current stock price of $257.42 is trading 52.1% above its estimated GF Value™ of $169.19.
GuruFocus considers The Swatch Group AG to be Significantly Overvalued.
Key valuation signals for SWGAF:
Shiller PE Ratio: 17.84 (29% above median its 10-year median of 13.83)
GF Value™: $169.19 vs. price of $257.42 (52.1% above fair value)
Industry Position: 2% below the Retail - Cyclical median (#301 of 583)
No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
69GF Score
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Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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