SWGAF (The Swatch Group AG) GF Value Rank: 3 (As of Jun. 29, 2026) — 50% Below Median


SWGAF The Swatch Group AG SWGAF
71 GF Score
Price $257.43
GF Value $164.57
Valuation Significantly Overvalued
! 10 Warning Signs
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What is The Swatch Group AG GF Value Rank?

The Swatch Group AG SWGAF 71 GF Value Rank is 3 as of Jun. 29, 2026, which is 50% below its 10-year median of 6.00. GuruFocus rates SWGAF with a GF Score™ of 71/100 and a GF Value™ of $164.57 (Significantly Overvalued). The stock has 10 warning signs investors should review.

The Swatch Group AG has the GF Value Rank of 3.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

The Swatch Group AG GF Value Rank Related Terms

SWGAF vs TPR, SIG, CPRI: GF Value Rank Comparison

For the Luxury Goods subindustry, The Swatch Group AG's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Swatch Group AG GF Value Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's GF Value Rank distribution charts can be found below:

* The bar in red indicates where The Swatch Group AG's GF Value Rank falls into.


SWGAF
71GF Score
The Swatch Group AG SWGAF
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 3 mean?
The Swatch Group AG (SWGAF) has a GF Value Rank of 3 as of Jun. 29, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on The Swatch Group AG and its competitors. This is 50% below median its historical median of 6.00. Over the past decade, The Swatch Group AG's GF Value Rank has ranged from 1.00 to 10.00.
Is The Swatch Group AG's GF Value Rank too high?
The Swatch Group AG's current GF Value Rank of 3 is 50% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, The Swatch Group AG has a GF Score™ of 71/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's GF Value Rank compare to TPR and SIG?
The Swatch Group AG's GF Value Rank of 3 can be compared against companies in the Retail - Cyclical industry. Historically, The Swatch Group AG's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Retail - Cyclical company?
A good GF Value Rank depends on the Retail - Cyclical industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on The Swatch Group AG and its competitors. The Swatch Group AG's current GF Value Rank is 3, which is 50% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $164.57, compared to a current price of $257.43 — trading 56.4% above its estimated fair value. The current GF Value Rank is 3, which is 50% below median its 10-year median of 6.00. The Swatch Group AG's overall GF Score™ is 71/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current GF Value Rank is 3 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Swatch Group AG (SWGAF) Overvalued in 2026?

Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued. The current stock price of $257.43 is trading 56.4% above its estimated GF Value™ of $164.57. GuruFocus considers The Swatch Group AG to be Significantly Overvalued.

Key valuation signals for SWGAF:

  • GF Value Rank: 3 (50% below median its 10-year median of 6.00)
  • GF Value™: $164.57 vs. price of $257.43 (56.4% above fair value)
  • GF Score™: 71/100 with 10 warning signs

No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Swatch Group AG Business Description

Address Seevorstadt 6, P.O Box 1232, Bienne, CHE, 2501
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
71GF Score

Get the complete analysis for SWGAF

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$257.43
Price
$164.57
GF Value