The Swatch Group AGSWGAF 71 PS Ratio is 1.94 as of Jun. 26, 2026, which is 10% above its 10-year median of 1.77. GuruFocus rates SWGAF with a GF Score™ of 71/100 and a GF Value™ of $171.66 (Significantly Overvalued). The stock has 10 warning signs investors should review. Among 1,119 Retail - Cyclical companies, The Swatch Group AG ranks worse than 79.54% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, The Swatch Group AG's share price is $257.425.
The Swatch Group AG's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was $132.98. Hence, The Swatch Group AG's PS Ratio for today is 1.94.
Warning Sign:
The Swatch Group AG stock PS Ratio (=2.01) is close to 3-year high of 2.07.
The historical rank and industry rank for The Swatch Group AG's PS Ratio or its related term are showing as below:
SWGAF'
s PS Ratio Range Over the Past 10 Years
Min: 0.99 Med: 1.77 Max: 3.26
Current: 1.92
During the past 13 years, The Swatch Group AG's highest PS Ratio was 3.26. The lowest was 0.99. And the median was 1.77.
SWGAF's PS Ratio is ranked worse than 79.54% of 1119
companies
in the Retail - Cyclical industry
Industry Median: 0.62
vs SWGAF: 1.92
The Swatch Group AG revenue per share has been in decline for the last 5 years.
During the past 12 months, the average Revenue per Share Growth Rate of The Swatch Group AG was -19.80% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -10.20% per year.
During the past 5 years, the average Revenue per Share Growth Rate was -1.10% per year.
During the past 10 years, the average Revenue per Share Growth Rate was -2.40% per year.
During the past 13 years, The Swatch Group AG's highest 3-Year average Revenue per Share Growth Rate was 15.00% per year. The lowest was -50.70% per year. And the median was 2.55% per year.
Back to Basics: PS Ratio
The Swatch Group AG (OTCPK:SWGAF) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
The Swatch Group AG PS Ratio Related Terms
The Swatch Group AG PS Ratio Historical Data
* Premium members only.
The historical data trend for The Swatch Group AG's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, The Swatch Group AG's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Swatch Group AG PS Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's PS Ratio distribution charts can be found below:
* The bar in red indicates where The Swatch Group AG's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
The Swatch Group AG's Share Price of today is $257.425.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. The Swatch Group AG's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was $132.98.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
The Swatch Group AG (SWGAF) has a PS Ratio of 1.94 as of Jun. 26, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on The Swatch Group AG and its competitors. This is 10% above median its historical median of 1.77. Over the past decade, The Swatch Group AG's PS Ratio has ranged from 0.99 to 3.26. According to the industry distribution chart, The Swatch Group AG ranks #890 out of 1119 companies in the Retail - Cyclical industry, placing it in the top 79.5%.
Is The Swatch Group AG's PS Ratio too high?
The Swatch Group AG's current PS Ratio of 1.94 is 10% above median its 10-year median of 1.77. Over the past 10 years, this metric has ranged from a low of 0.99 to a high of 3.26. The Retail - Cyclical industry median PS Ratio is 0.62. The Swatch Group AG's value of 1.94 is 212.9% above this industry median. Based on the distribution chart, The Swatch Group AG ranks #890 out of 1119 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, The Swatch Group AG has a GF Score™ of 71/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's PS Ratio compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, The Swatch Group AG ranks #890 out of 1119 companies for PS Ratio. This places The Swatch Group AG in the lower half of its industry. The industry median PS Ratio is 0.62. The Swatch Group AG's value of 1.94 is 212.9% above this benchmark. Historically, The Swatch Group AG's own PS Ratio has ranged from 0.99 to 3.26 over the past decade. While the company's 10-year median is 1.77 vs. the industry median of 0.62, The Swatch Group AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Retail - Cyclical company?
The median PS Ratio among Retail - Cyclical companies is 0.62, based on 1,119 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Swatch Group AG's current PS Ratio of 1.94 is 212.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on The Swatch Group AG and its competitors. For the Retail - Cyclical industry, the median PS Ratio is 0.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Swatch Group AG's current PS Ratio is 1.94, which is 10% above median its own 10-year median of 1.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $171.66, compared to a current price of $257.43 — trading 50% above its estimated fair value. The current PS Ratio is 1.94, which is 10% above median its 10-year median of 1.77 and 212.9% above the Retail - Cyclical industry median of 0.62. The Swatch Group AG's overall GF Score™ is 71/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current PS Ratio is 1.94 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Swatch Group AG (SWGAF) Overvalued in 2026?
Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued.
The current stock price of $257.43 is trading 50% above its estimated GF Value™ of $171.66.
GuruFocus considers The Swatch Group AG to be Significantly Overvalued.
Key valuation signals for SWGAF:
PS Ratio: 1.94 (10% above median its 10-year median of 1.77)
GF Value™: $171.66 vs. price of $257.43 (50% above fair value)
Industry Position: 212.9% above the Retail - Cyclical median (#890 of 1119)
No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
71GF Score
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