SWGAF (The Swatch Group AG) Selling, General, & Admin. Expense: $0 Mil (TTM As of Dec. 2025)


SWGAF The Swatch Group AG SWGAF
69 GF Score
Price $257.43
GF Value $164.57
Valuation Significantly Overvalued
! 10 Warning Signs
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What is The Swatch Group AG Selling, General, & Admin. Expense?

The Swatch Group AG SWGAF 69 Selling, General, & Admin. Expense is $0 Mil as of Dec. 2025. GuruFocus rates SWGAF with a GF Score™ of 69/100 and a GF Value™ of $164.57 (Significantly Overvalued). The stock has 10 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. The Swatch Group AG's selling, general, & admin. expense for the six months ended in Dec. 2025 was $0 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was $0 Mil.


The Swatch Group AG  (OTCPK:SWGAF) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


The Swatch Group AG Selling, General, & Admin. Expense Related Terms


The Swatch Group AG Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for The Swatch Group AG's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Swatch Group AG Selling, General, & Admin. Expense Chart

The Swatch Group AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1,092.29 1,161.44 1,392.23 1,178.78 1,261.14

The Swatch Group AG Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

SWGAF vs TPR, SIG, CPRI: Selling, General, & Admin. Expense Comparison

For the Luxury Goods subindustry, The Swatch Group AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


The Swatch Group AG Selling, General, & Admin. Expense vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where The Swatch Group AG's Selling, General, & Admin. Expense falls into.


SWGAF
69GF Score
The Swatch Group AG SWGAF
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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The Swatch Group AG Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $0 Mil mean?
The Swatch Group AG (SWGAF) has a Selling, General, & Admin. Expense of $0 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Swatch Group AG and its competitors.
Is The Swatch Group AG's Selling, General, & Admin. Expense too high?
The Swatch Group AG's current Selling, General, & Admin. Expense is $0 Mil. Overall, The Swatch Group AG has a GF Score™ of 69/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's Selling, General, & Admin. Expense compare to TPR and SIG?
The Swatch Group AG's Selling, General, & Admin. Expense of $0 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on The Swatch Group AG and its competitors. The Swatch Group AG's current Selling, General, & Admin. Expense is $0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $164.57, compared to a current price of $257.43 — trading 56.4% above its estimated fair value. The current Selling, General, & Admin. Expense is $0 Mil. The Swatch Group AG's overall GF Score™ is 69/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current Selling, General, & Admin. Expense is $0 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Swatch Group AG (SWGAF) Overvalued in 2026?

Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued. The current stock price of $257.43 is trading 56.4% above its estimated GF Value™ of $164.57. GuruFocus considers The Swatch Group AG to be Significantly Overvalued.

Key valuation signals for SWGAF:

  • Selling, General, & Admin. Expense: $0 Mil
  • GF Value™: $164.57 vs. price of $257.43 (56.4% above fair value)
  • GF Score™: 69/100 with 10 warning signs

No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


The Swatch Group AG Business Description

Address Seevorstadt 6, P.O Box 1232, Bienne, CHE, 2501
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
69GF Score

Get the complete analysis for SWGAF

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$257.43
Price
$164.57
GF Value