The Swatch Group AGSWGAF 69 EV-to-EBITDA is 15.32 as of Jul. 05, 2026, which is 81% above its 10-year median of 8.47. GuruFocus rates SWGAF with a GF Score™ of 69/100 and a GF Value™ of $168.80 (Significantly Overvalued). The stock has 10 warning signs investors should review. Among 940 Retail - Cyclical companies, The Swatch Group AG ranks worse than 74.36% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, The Swatch Group AG's enterprise value is $11,138 Mil.
The Swatch Group AG's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was $727 Mil. Therefore, The Swatch Group AG's EV-to-EBITDA for today is 15.32.
The historical rank and industry rank for The Swatch Group AG's EV-to-EBITDA or its related term are showing as below:
SWGAF'
s EV-to-EBITDA Range Over the Past 10 Years
Min: 3.87 Med: 8.47 Max: 30.23
Current: 15.57
During the past 13 years, the highest EV-to-EBITDA of The Swatch Group AG was 30.23. The lowest was 3.87. And the median was 8.47.
SWGAF's EV-to-EBITDA is ranked worse than 74.36% of 940
companies
in the Retail - Cyclical industry
Industry Median: 8.775
vs SWGAF: 15.57
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).
The Swatch Group AG (OTCPK:SWGAF) EV-to-EBITDA Explanation
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
The Swatch Group AG's PE Ratio (TTM) for today is calculated as:
The Swatch Group AG's share price for today is $257.425.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. The Swatch Group AG's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was $0.061.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for The Swatch Group AG's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, The Swatch Group AG's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Swatch Group AG EV-to-EBITDA vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where The Swatch Group AG's EV-to-EBITDA falls into.
The Swatch Group AG's current Enterprise Value is $11,138 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. The Swatch Group AG's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was $727 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Swatch Group AG (SWGAF) has a EV-to-EBITDA of 15.32 as of Jul. 05, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on The Swatch Group AG. This is 81% above median its historical median of 8.47. Over the past decade, The Swatch Group AG's EV-to-EBITDA has ranged from 3.87 to 30.23. According to the industry distribution chart, The Swatch Group AG ranks #699 out of 940 companies in the Retail - Cyclical industry, placing it in the top 74.4%.
Is The Swatch Group AG's EV-to-EBITDA too high?
The Swatch Group AG's current EV-to-EBITDA of 15.32 is 81% above median its 10-year median of 8.47. Over the past 10 years, this metric has ranged from a low of 3.87 to a high of 30.23. The Retail - Cyclical industry median EV-to-EBITDA is 8.78. The Swatch Group AG's value of 15.32 is 74.6% above this industry median. Based on the distribution chart, The Swatch Group AG ranks #699 out of 940 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, The Swatch Group AG has a GF Score™ of 69/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's EV-to-EBITDA compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, The Swatch Group AG ranks #699 out of 940 companies for EV-to-EBITDA. This places The Swatch Group AG in the lower half of its industry. The industry median EV-to-EBITDA is 8.78. The Swatch Group AG's value of 15.32 is 74.6% above this benchmark. Historically, The Swatch Group AG's own EV-to-EBITDA has ranged from 3.87 to 30.23 over the past decade. While the company's 10-year median is 8.47 vs. the industry median of 8.78, The Swatch Group AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Retail - Cyclical company?
The median EV-to-EBITDA among Retail - Cyclical companies is 8.78, based on 940 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Swatch Group AG's current EV-to-EBITDA of 15.32 is 74.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on The Swatch Group AG. For the Retail - Cyclical industry, the median EV-to-EBITDA is 8.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Swatch Group AG's current EV-to-EBITDA is 15.32, which is 81% above median its own 10-year median of 8.47. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $168.80, compared to a current price of $257.43 — trading 52.5% above its estimated fair value. The current EV-to-EBITDA is 15.32, which is 81% above median its 10-year median of 8.47 and 74.6% above the Retail - Cyclical industry median of 8.78. The Swatch Group AG's overall GF Score™ is 69/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current EV-to-EBITDA is 15.32 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Swatch Group AG (SWGAF) Overvalued in 2026?
Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued.
The current stock price of $257.43 is trading 52.5% above its estimated GF Value™ of $168.80.
GuruFocus considers The Swatch Group AG to be Significantly Overvalued.
Key valuation signals for SWGAF:
EV-to-EBITDA: 15.32 (81% above median its 10-year median of 8.47)
GF Value™: $168.80 vs. price of $257.43 (52.5% above fair value)
Industry Position: 74.6% above the Retail - Cyclical median (#699 of 940)
No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
69GF Score
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EV-to-EBITDA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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