Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
The Swatch Group AGSWGAF 73 EV-to-Revenue is 1.28 as of Sep. 12, 2026, which is 18% below its 10-year median of 1.57. GuruFocus rates SWGAF with a GF Score™ of 73/100 and a GF Value™ of $181.61. The stock has 5 warning signs investors should review. Among 1,127 Retail - Cyclical companies, The Swatch Group AG ranks worse than 65.57% on this metric.
EV-to-Revenue is calculated as enterprise value divided by its revenue. As of today, The Swatch Group AG's enterprise value is $10,146 Mil.
The Swatch Group AG's Revenue for the trailing twelve months (TTM) ended in Jun. 2026 was $7,947 Mil. Therefore, The Swatch Group AG's EV-to-Revenue for today is 1.28.
The historical rank and industry rank for The Swatch Group AG's EV-to-Revenue or its related term are showing as below:
SWGAF'
s EV-to-Revenue Range Over the Past 10 Years
Min: 0.76 Med: 1.57 Max: 3.07
Current: 1.3
During the past 13 years, the highest EV-to-Revenue of The Swatch Group AG was 3.07. The lowest was 0.76. And the median was 1.57.
SWGAF's EV-to-Revenue is ranked worse than 65.57% of 1127
companies
in the Retail - Cyclical industry
Industry Median: 0.82
vs SWGAF: 1.30
The Swatch Group AG's share price for today is $211.00.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. {COMPANY->company}'s Revenue per Sharefor the trailing twelve months (TTM) ended in Jun. 2026 was $135.84.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Swatch Group AG EV-to-Revenue Related Terms
The Swatch Group AG EV-to-Revenue Historical Data
* Premium members only.
The historical data trend for The Swatch Group AG's EV-to-Revenue can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, The Swatch Group AG's EV-to-Revenue, along with its competitors' market caps and EV-to-Revenue data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
The Swatch Group AG EV-to-Revenue vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, The Swatch Group AG's EV-to-Revenue distribution charts can be found below:
* The bar in red indicates where The Swatch Group AG's EV-to-Revenue falls into.
The Swatch Group AG's current Enterprise Value is $10,146 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. The Swatch Group AG's Revenue for the trailing twelve months (TTM) ended in Jun. 2026 was $7,947 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
The Swatch Group AG (SWGAF) has a EV-to-Revenue of 1.28 as of Sep. 12, 2026. EV to Revenue ratio is the company's enterprise value divided by sales. View historical data on The Swatch Group AG and its competitors. This is 18% below median its historical median of 1.57. Over the past decade, The Swatch Group AG's EV-to-Revenue has ranged from 0.76 to 3.07. According to the industry distribution chart, The Swatch Group AG ranks #739 out of 1127 companies in the Retail - Cyclical industry, placing it in the top 65.6%.
Is The Swatch Group AG's EV-to-Revenue too high?
The Swatch Group AG's current EV-to-Revenue of 1.28 is 18% below median its 10-year median of 1.57. Over the past 10 years, this metric has ranged from a low of 0.76 to a high of 3.07. The Retail - Cyclical industry median EV-to-Revenue is 0.82. The Swatch Group AG's value of 1.28 is 56.1% above this industry median. Based on the distribution chart, The Swatch Group AG ranks #739 out of 1127 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, The Swatch Group AG has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's EV-to-Revenue compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, The Swatch Group AG ranks #739 out of 1127 companies for EV-to-Revenue. This places The Swatch Group AG in the lower half of its industry. The industry median EV-to-Revenue is 0.82. The Swatch Group AG's value of 1.28 is 56.1% above this benchmark. Historically, The Swatch Group AG's own EV-to-Revenue has ranged from 0.76 to 3.07 over the past decade. While the company's 10-year median is 1.57 vs. the industry median of 0.82, The Swatch Group AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-Revenue for a Retail - Cyclical company?
The median EV-to-Revenue among Retail - Cyclical companies is 0.82, based on 1,127 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-Revenue significantly above this median, while those in the bottom quartile fall well below. However, EV-to-Revenue should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. The Swatch Group AG's current EV-to-Revenue of 1.28 is 56.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-Revenue mean?
A high EV-to-Revenue can signal that a stock is expensive relative to its fundamentals. EV to Revenue ratio is the company's enterprise value divided by sales. View historical data on The Swatch Group AG and its competitors. For the Retail - Cyclical industry, the median EV-to-Revenue is 0.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. The Swatch Group AG's current EV-to-Revenue is 1.28, which is 18% below median its own 10-year median of 1.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
The Swatch Group AG (SWGAF) has a current EV-to-Revenue of 1.28. The stock's GF Value™ is $181.61, compared to a current price of $211.00 — trading 16.2% above its estimated fair value. The current EV-to-Revenue is 1.28, which is 18% below median its 10-year median of 1.57 and 56.1% above the Retail - Cyclical industry median of 0.82. The Swatch Group AG's overall GF Score™ is 73/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-Revenue calculated?
EV-to-Revenue is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current EV-to-Revenue is 1.28 as of Sep. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Swatch Group AG (SWGAF) Overvalued in 2026?
Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued.
The current stock price of $211.00 is trading 16.2% above its estimated GF Value™ of $181.61.
Key valuation signals for SWGAF:
EV-to-Revenue: 1.28 (18% below median its 10-year median of 1.57)
GF Value™: $181.61 vs. price of $211.00 (16.2% above fair value)
Industry Position: 56.1% above the Retail - Cyclical median (#739 of 1127)
No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
73GF Score
Get the complete analysis for SWGAF
EV-to-Revenue is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SWGAF has been successfully added to your 
