SWGAF (The Swatch Group AG) Intangible Assets: $179 Mil (As of Dec. 2025)


SWGAF The Swatch Group AG SWGAF
69 GF Score
Price $257.43
GF Value $164.57
Valuation Significantly Overvalued
! 10 Warning Signs
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What is The Swatch Group AG Intangible Assets?

The Swatch Group AG SWGAF 69 Intangible Assets is $179 Mil as of Dec. 2025. GuruFocus rates SWGAF with a GF Score™ of 69/100 and a GF Value™ of $164.57 (Significantly Overvalued). The stock has 10 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. The Swatch Group AG's intangible assets for the quarter that ended in Dec. 2025 was $179 Mil.

The Swatch Group AG  (OTCPK:SWGAF) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

The Swatch Group AG Intangible Assets Related Terms

The Swatch Group AG Intangible Assets Historical Data

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The historical data trend for The Swatch Group AG's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

The Swatch Group AG Intangible Assets Chart

The Swatch Group AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 156.35 156.72 176.92 169.36 179.45

The Swatch Group AG Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 176.92 168.94 169.36 184.46 179.45
SWGAF
69GF Score
The Swatch Group AG SWGAF
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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The Swatch Group AG Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $179 Mil mean?
The Swatch Group AG (SWGAF) has a Intangible Assets of $179 Mil as of Dec. 2025. Intangible assets include patents, goodwill and trade secrets. View historical data on The Swatch Group AG and its competitors.
Is The Swatch Group AG's Intangible Assets too high?
The Swatch Group AG's current Intangible Assets is $179 Mil. Overall, The Swatch Group AG has a GF Score™ of 69/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does The Swatch Group AG's Intangible Assets compare to TPR and SIG?
The Swatch Group AG's Intangible Assets of $179 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Cyclical company?
A good Intangible Assets depends on the Retail - Cyclical industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on The Swatch Group AG and its competitors. The Swatch Group AG's current Intangible Assets is $179 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Swatch Group AG stock overvalued right now?
Based on GuruFocus' analysis, The Swatch Group AG (SWGAF) is currently considered Significantly Overvalued. The stock's GF Value™ is $164.57, compared to a current price of $257.43 — trading 56.4% above its estimated fair value. The current Intangible Assets is $179 Mil. The Swatch Group AG's overall GF Score™ is 69/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For The Swatch Group AG (SWGAF), the current Intangible Assets is $179 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Swatch Group AG (SWGAF) Overvalued in 2026?

Based on GuruFocus' analysis, The Swatch Group AG stock appears to be overvalued. The current stock price of $257.43 is trading 56.4% above its estimated GF Value™ of $164.57. GuruFocus considers The Swatch Group AG to be Significantly Overvalued.

Key valuation signals for SWGAF:

  • Intangible Assets: $179 Mil
  • GF Value™: $164.57 vs. price of $257.43 (56.4% above fair value)
  • GF Score™: 69/100 with 10 warning signs

No single metric tells the full story. See the SWGAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Swatch Group AG Business Description

Address Seevorstadt 6, P.O Box 1232, Bienne, CHE, 2501
Swatch Group's biggest brands are Omega (number two or three in its category), Breguet, Tissot (the leader in midrange Swiss watches), and Swatch. The company employs over 32,000 people, half of them in Switzerland. We estimate Omega and Longines to be the group's most profitable brands.
69GF Score

Get the complete analysis for SWGAF

Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$257.43
Price
$164.57
GF Value