VRA (Vera Bradley) Cyclically Adjusted PS Ratio: 0.25 (As of Jul. 16, 2026) — 38% Below Median

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VRA Vera Bradley Inc VRA
65 GF Score
Price $3.89
GF Value $3.89
Valuation Fairly Valued
! 5 Warning Signs
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What is Vera Bradley Cyclically Adjusted PS Ratio?

Vera Bradley VRA -2.75% 65 Cyclically Adjusted PS Ratio is 0.25 as of Jul. 16, 2026, which is 38% below its 10-year median of 0.40. GuruFocus rates VRA with a GF Score™ of 65/100 and a GF Value™ of $3.89 (Fairly Valued). The stock has 5 warning signs investors should review. Among 881 Manufacturing - Apparel & Accessories companies, Vera Bradley ranks better than 76.5% on this metric.

As of today (2026-07-16), Vera Bradley's current share price is $3.89. Vera Bradley's Cyclically Adjusted Revenue per Share for the quarter that ended in Apr. 2026 was $15.74. Vera Bradley's Cyclically Adjusted PS Ratio for today is 0.25.

The historical rank and industry rank for Vera Bradley's Cyclically Adjusted PS Ratio or its related term are showing as below:

VRA' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.11   Med: 0.4   Max: 1.09
Current: 0.25

During the past years, Vera Bradley's highest Cyclically Adjusted PS Ratio was 1.09. The lowest was 0.11. And the median was 0.40.

VRA's Cyclically Adjusted PS Ratio is ranked better than
76.5% of 881 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.65 vs VRA: 0.25

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Vera Bradley's adjusted revenue per share data for the three months ended in Apr. 2026 was $1.981. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $15.74 for the trailing ten years ended in Apr. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Vera Bradley  (NAS:VRA) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Vera Bradley Cyclically Adjusted PS Ratio Related Terms


Vera Bradley Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Vera Bradley's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Vera Bradley Cyclically Adjusted PS Ratio Chart

Vera Bradley Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.54 0.37 0.48 0.23 0.15

Vera Bradley Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.12 0.12 0.15 0.15 0.26

VRA vs FMFC, AREB, FOSL: Cyclically Adjusted PS Ratio Comparison

For the Footwear & Accessories subindustry, Vera Bradley's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Vera Bradley Cyclically Adjusted PS Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Vera Bradley's Cyclically Adjusted PS Ratio falls into.


VRA
65GF Score
Vera Bradley Inc VRA
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Vera Bradley Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Vera Bradley's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=3.89/15.74
=0.25

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Vera Bradley's Cyclically Adjusted Revenue per Share for the quarter that ended in Apr. 2026 is calculated as:

For example, Vera Bradley's adjusted Revenue per Share data for the three months ended in Apr. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Apr. 2026 (Change)*Current CPI (Apr. 2026)
=1.981/333.0200*333.0200
=1.981

Current CPI (Apr. 2026) = 333.0200.

Vera Bradley Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201607 3.213 240.628 4.447
201610 3.453 241.729 4.757
201701 3.709 242.839 5.086
201704 2.653 244.524 3.613
201707 3.109 244.786 4.230
201710 3.173 246.663 4.284
201801 3.681 247.867 4.946
201804 2.437 250.546 3.239
201807 3.180 252.006 4.202
201810 2.752 252.885 3.624
201901 3.386 251.712 4.480
201904 2.659 255.548 3.465
201907 3.484 256.571 4.522
201910 3.737 257.346 4.836
202001 4.604 257.971 5.943
202004 2.079 256.389 2.700
202007 3.911 259.101 5.027
202010 3.675 260.388 4.700
202101 4.152 261.582 5.286
202104 3.248 267.054 4.050
202107 4.262 273.003 5.199
202110 3.909 276.589 4.707
202201 4.364 281.148 5.169
202204 3.014 289.109 3.472
202207 4.148 296.276 4.662
202210 3.972 298.012 4.439
202301 4.768 299.170 5.307
202304 3.064 303.363 3.364
202307 4.116 305.691 4.484
202310 3.671 307.671 3.973
202401 1.466 308.417 1.583
202404 2.216 313.548 2.354
202407 3.153 314.540 3.338
202410 2.511 315.664 2.649
202501 3.115 317.671 3.266
202504 1.860 320.795 1.931
202507 2.537 323.048 2.615
202510 2.228 0.000
202601 3.069 325.252 3.142
202604 1.981 333.020 1.981

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.25 mean?
Vera Bradley (VRA) has a Cyclically Adjusted PS Ratio of 0.25 as of Jul. 16, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Vera Bradley and its competitors. This is 38% below median its historical median of 0.40. Over the past decade, Vera Bradley's Cyclically Adjusted PS Ratio has ranged from 0.11 to 1.09. According to the industry distribution chart, Vera Bradley ranks #207 out of 881 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 23.5%.
Is Vera Bradley's Cyclically Adjusted PS Ratio too high?
Vera Bradley's current Cyclically Adjusted PS Ratio of 0.25 is 38% below median its 10-year median of 0.40. Over the past 10 years, this metric has ranged from a low of 0.11 to a high of 1.09. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PS Ratio is 0.65. Vera Bradley's value of 0.25 is 61.5% below this industry median. Based on the distribution chart, Vera Bradley ranks #207 out of 881 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Vera Bradley has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's Cyclically Adjusted PS Ratio compare to FMFC and AREB?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Vera Bradley ranks #207 out of 881 companies for Cyclically Adjusted PS Ratio. This places Vera Bradley in the top 24% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 0.65. Vera Bradley's value of 0.25 is 61.5% below this benchmark. Historically, Vera Bradley's own Cyclically Adjusted PS Ratio has ranged from 0.11 to 1.09 over the past decade. While the company's 10-year median is 0.40 vs. the industry median of 0.65, Vera Bradley has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PS Ratio among Manufacturing - Apparel & Accessories companies is 0.65, based on 881 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Vera Bradley's current Cyclically Adjusted PS Ratio of 0.25 is 61.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Vera Bradley and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PS Ratio is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vera Bradley's current Cyclically Adjusted PS Ratio is 0.25, which is 38% below median its own 10-year median of 0.40. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.89, compared to a current price of $3.89 — trading right at its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.25, which is 38% below median its 10-year median of 0.40 and 61.5% below the Manufacturing - Apparel & Accessories industry median of 0.65. Vera Bradley's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Vera Bradley (VRA), the current Cyclically Adjusted PS Ratio is 0.25 as of Jul. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Vera Bradley (VRA) Overvalued in 2026?

Based on GuruFocus' analysis, Vera Bradley stock appears to be undervalued. The current stock price of $3.89 is trading 0% below its estimated GF Value™ of $3.89. GuruFocus considers Vera Bradley to be Fairly Valued.

Key valuation signals for VRA:

  • Cyclically Adjusted PS Ratio: 0.25 (38% below median its 10-year median of 0.40)
  • GF Value™: $3.89 vs. price of $3.89 (0% below fair value)
  • GF Score™: 65/100 with 5 warning signs
  • Industry Position: 61.5% below the Manufacturing - Apparel & Accessories median (#207 of 881)

No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Vera Bradley Business Description

Other Exchanges ELI:Germany
Address 12420 Stonebridge Road, Roanoke, IN, USA, 46783
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
65GF Score

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Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.89
Price
$3.89
GF Value