Vera BradleyVRA +0.39%65 ROA % is -8.52% as of Apr. 2026. GuruFocus rates VRA with a GF Score™ of 65/100 and a GF Value™ of $3.90 (Fairly Valued). The stock has 5 warning signs investors should review. Among 1,070 Manufacturing - Apparel & Accessories companies, Vera Bradley ranks worse than 86.82% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Vera Bradley's annualizedNet Income for the quarter that ended in Apr. 2026 was $-19.3 Mil.
Vera Bradley's average Total Assets over the quarter that ended in Apr. 2026 was $226.6 Mil. Therefore, Vera Bradley's annualized ROA % for the quarter that ended in Apr. 2026 was -8.52%.
The historical rank and industry rank for Vera Bradley's ROA % or its related term are showing as below:
VRA'
s ROA % Range Over the Past 10 Years
Min: -18.09 Med: 1.97 Max: 5.82
Current: -7.8
During the past 13 years, Vera Bradley's highest ROA % was 5.82%. The lowest was -18.09%. And the median was 1.97%.
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Apr. 2026) net income data. The Revenue data used here is four times the quarterly (Apr. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Vera Bradley ROA % Related Terms
Vera Bradley ROA % Historical Data
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The historical data trend for Vera Bradley's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Footwear & Accessories subindustry, Vera Bradley's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vera Bradley ROA % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's ROA % distribution charts can be found below:
* The bar in red indicates where Vera Bradley's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Apr. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Vera Bradley (VRA) has a ROA % of -8.52% as of Apr. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Vera Bradley and its competitors. According to the industry distribution chart, Vera Bradley ranks #929 out of 1070 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 86.8%.
Is Vera Bradley's ROA % too high?
Vera Bradley's current ROA % is -8.52%. Based on the distribution chart, Vera Bradley ranks #929 out of 1070 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, Vera Bradley has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's ROA % compare to FMFC and AREB?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Vera Bradley ranks #929 out of 1070 companies for ROA %. This places Vera Bradley in the lower half of its industry. The industry median ROA % is 1.94. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Manufacturing - Apparel & Accessories company?
The median ROA % among Manufacturing - Apparel & Accessories companies is 1.94, based on 1,070 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Vera Bradley and its competitors. For the Manufacturing - Apparel & Accessories industry, the median ROA % is 1.94 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vera Bradley's current ROA % is -8.52%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.90, compared to a current price of $3.84 — trading 1.5% below its estimated fair value. The current ROA % is -8.52%. Vera Bradley's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Vera Bradley (VRA), the current ROA % is -8.52% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vera Bradley (VRA) Overvalued in 2026?
Based on GuruFocus' analysis, Vera Bradley stock appears to be undervalued.
The current stock price of $3.84 is trading 1.5% below its estimated GF Value™ of $3.90.
GuruFocus considers Vera Bradley to be Fairly Valued.
Key valuation signals for VRA:
ROA %: -8.52%
GF Value™: $3.90 vs. price of $3.84 (1.5% below fair value)
No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
65GF Score
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