VRA (Vera Bradley) GF Value : $4.69 (As of Apr. 04, 2025)

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What is Vera Bradley GF Value?

As of today (2025-04-04), Vera Bradley's share price is $2.04. Vera Bradley's GF Value is $4.69. Therefore, Vera Bradley's Price-to-GF-Value for today is 0.43. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Vera Bradley is Possible Value Trap, Think Twice.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Vera Bradley (NAS:VRA) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Vera Bradley's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	2.04	/	4.69
	=	0.43

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Vera Bradley GF Value Related Terms

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Vera Bradley Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » Vera Bradley Inc (NAS:VRA) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

ELI:Germany

Address

12420 Stonebridge Road, Roanoke, IN, USA, 46783

Website

https://www.verabradley.com

Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the most. most of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.

Executives

Mary Lou Kelley	director	7601 PENN AVENUE SOUTH, RICHFIELD MN 55423
Michael Schwindle	officer: CHIEF FINANCIAL OFFICER	2400 WEST CENTRAL ROAD, HOFFMAN ESTATES IL 60192
Alison Hiatt	officer: Chief Marketing Officer	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
Jacqueline Ardrey	director, officer: President and CEO	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
Frances P Philip	director	ONE ALBION ROAD, LINCOLN RI 02865
Edward M Schmults	director	C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Robert Wallstrom	director, officer: President & Chief Exec Officer	12 E. 49TH STREET, NEW YORK NY 10017
Daren Hull	officer: Chief Customer Officer	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
John Enwright	officer: VP, Interim Chief Fin. Officer	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE RD., ROANOKE IN 46873
Mark C Dely	officer: VP - Chief Legal Off. and Sec.	4300 NEW GETWELL RD, MEMPHIS TN 38118
P. Michael Miller	director, 10 percent owner	C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Patricia R. Miller	director, 10 percent owner	C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Nancy Twine	director	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
James Bradley Byrne	10 percent owner	12 CHURCHILL ROAD, MARBLEHEAD MA 01945
Byrne Thomas Farrell Ii	10 percent owner	13114 PERRY LAKE COURT, FORT WAYNE IN 46845