Volatility is a statistical measure of the dispersion of returns for a given security or market index, it shows how the price swings around its mean. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year. In most cases, the higher the volatility, the riskier the security.
As of today (2026-06-24), Vera Bradley's Volatility is 54.00%.
Vera Bradley (NAS:VRA) Volatility Explanation
Volatility is a statistical measure of the dispersion of returns for a given security or market index. It’s often measured as standard deviation or variance of historical returns over a certain period. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year.
Volatility reflects the uncertainty or risk of a security’s value. Generally speaking, a higher volatility suggests a higher risk, because it implies a wider fluctuation around average price. This means the price of the security can change dramatically in either direction within a short period. Conversely, a lower volatility means that the security's price is more steady, which suggests a lower risk.
Another measurement of relative volatility is Beta. Beta is a measure of systematic risk of a security or a portfolio in comparison to the market as a whole. Beta is usually compared to 1. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Vera Bradley Volatility Related Terms
VRA vs FMFC, AREB, FOSL: Volatility Comparison
For the Footwear & Accessories subindustry, Vera Bradley's Volatility, along with its competitors' market caps and Volatility data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vera Bradley Volatility vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Volatility distribution charts can be found below:
* The bar in red indicates where Vera Bradley's Volatility falls into.
The annualized volatility is calculated as following:
σA
=
σM
*
√12
=
√ 1/(n-1) ∑(Ri - R')^2
*
√12
Where: σM is the monthly volatility, n is the number of months in the period, Ri is the security's historical monthly returns and R' is the arithmetic mean of monthly returns.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Vera Bradley (VRA) has a Volatility of 54.00% as of Jun. 24, 2026. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Vera Bradley and its competitors.
Is Vera Bradley's Volatility too high?
Vera Bradley's current Volatility is 54.00%. Overall, Vera Bradley has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's Volatility compare to FMFC and AREB?
Vera Bradley's Volatility of 54.00% can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Volatility for a Manufacturing - Apparel & Accessories company?
A good Volatility depends on the Manufacturing - Apparel & Accessories industry context. However, Volatility should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Volatility mean?
A high Volatility can signal that a stock is expensive relative to its fundamentals. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Vera Bradley and its competitors. Vera Bradley's current Volatility is 54.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.90, compared to a current price of $3.84 — trading 1.5% below its estimated fair value. The current Volatility is 54.00%. Vera Bradley's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Volatility calculated?
Volatility is calculated from a company's financial statements. For Vera Bradley (VRA), the current Volatility is 54.00% as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vera Bradley (VRA) Overvalued in 2026?
Based on GuruFocus' analysis, Vera Bradley stock appears to be undervalued.
The current stock price of $3.84 is trading 1.5% below its estimated GF Value™ of $3.90.
GuruFocus considers Vera Bradley to be Fairly Valued.
Key valuation signals for VRA:
Volatility: 54.00%
GF Value™: $3.90 vs. price of $3.84 (1.5% below fair value)
No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
65GF Score
Get the complete analysis for VRA
Volatility is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
VRA has been successfully added to your 