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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
VRA vs AREB, FMFC, FOSL: Profitability Rank Comparison
For the Footwear & Accessories subindustry, Vera Bradley's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vera Bradley Profitability Rank vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Vera Bradley's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Vera Bradley has the Profitability Rank of 5.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Vera Bradley (VRA) has a Profitability Rank of 5 as of Apr. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Vera Bradley and its competitors. This is 29% below median its historical median of 7.00. Over the past decade, Vera Bradley's Profitability Rank has ranged from 5.00 to 8.00.
Is Vera Bradley's Profitability Rank too high?
Vera Bradley's current Profitability Rank of 5 is 29% below median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 5.00 to a high of 8.00. Overall, Vera Bradley has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's Profitability Rank compare to AREB and FMFC?
Vera Bradley's Profitability Rank of 5 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Vera Bradley's own Profitability Rank has ranged from 5.00 to 8.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Manufacturing - Apparel & Accessories company?
A good Profitability Rank depends on the Manufacturing - Apparel & Accessories industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Vera Bradley and its competitors. Vera Bradley's current Profitability Rank is 5, which is 29% below median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Modestly Undervalued. The stock's GF Value™ is $3.87, compared to a current price of $3.12 — trading 19.4% below its estimated fair value. The current Profitability Rank is 5, which is 29% below median its 10-year median of 7.00. Vera Bradley's overall GF Score™ is 63/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Vera Bradley (VRA), the current Profitability Rank is 5 as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vera Bradley (VRA) Overvalued in 2026?
Based on GuruFocus' analysis, Vera Bradley stock appears to be undervalued.
The current stock price of $3.12 is trading 19.4% below its estimated GF Value™ of $3.87.
GuruFocus considers Vera Bradley to be Modestly Undervalued.
Key valuation signals for VRA:
Profitability Rank: 5 (29% below median its 10-year median of 7.00)
GF Value™: $3.87 vs. price of $3.12 (19.4% below fair value)
No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
63GF Score
Get the complete analysis for VRA
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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