Vera BradleyVRA +0.39%65 Operating Margin % is -8.34% as of Apr. 2026. GuruFocus rates VRA with a GF Score™ of 65/100 and a GF Value™ of $3.90 (Fairly Valued). The stock has 5 warning signs investors should review. Among 1,043 Manufacturing - Apparel & Accessories companies, Vera Bradley ranks worse than 82.36% on this metric.
Operating Margin % is calculated as Operating Income divided by its Revenue. Vera Bradley's Operating Income for the
three
months ended in Apr. 2026 was $-4.6 Mil. Vera Bradley's Revenue for the
three
months ended in Apr. 2026 was $55.7 Mil. Therefore, Vera Bradley's Operating Margin % for the quarter that ended in Apr. 2026 was -8.34%.
The historical rank and industry rank for Vera Bradley's Operating Margin % or its related term are showing as below:
VRA'
s Operating Margin % Range Over the Past 10 Years
Min: -11.46 Med: 3.17 Max: 6.51
Current: -6.47
Vera Bradley's 5-Year Average Operating Margin % Growth Rate was 0.00% per year.
Vera Bradley's Operating Income for the
three
months ended in Apr. 2026 was $-4.6 Mil.
Its Operating Income for the trailing twelve months (TTM) ended in Apr. 2026 was $-17.7 Mil.
Vera Bradley (NAS:VRA) Operating Margin % Explanation
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Vera Bradley Operating Margin % Related Terms
Vera Bradley Operating Margin % Historical Data
* Premium members only.
The historical data trend for Vera Bradley's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
VRA vs FMFC, AREB, FOSL: Operating Margin % Comparison
For the Footwear & Accessories subindustry, Vera Bradley's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Vera Bradley Operating Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Vera Bradley's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Vera Bradley's Operating Margin % for the fiscal year that ended in Jan. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Vera Bradley (VRA) has a Operating Margin % of -8.34% as of Apr. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Vera Bradley and its competitors. According to the industry distribution chart, Vera Bradley ranks #859 out of 1043 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 82.4%.
Is Vera Bradley's Operating Margin % too high?
Vera Bradley's current Operating Margin % is -8.34%. Based on the distribution chart, Vera Bradley ranks #859 out of 1043 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, Vera Bradley has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's Operating Margin % compare to FMFC and AREB?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Vera Bradley ranks #859 out of 1043 companies for Operating Margin %. This places Vera Bradley in the lower half of its industry. The industry median Operating Margin % is 4.08. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Manufacturing - Apparel & Accessories company?
The median Operating Margin % among Manufacturing - Apparel & Accessories companies is 4.08, based on 1,043 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Vera Bradley and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Operating Margin % is 4.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vera Bradley's current Operating Margin % is -8.34%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.90, compared to a current price of $3.86 — trading 1% below its estimated fair value. The current Operating Margin % is -8.34%. Vera Bradley's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Vera Bradley (VRA), the current Operating Margin % is -8.34% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vera Bradley (VRA) Overvalued in 2026?
Based on GuruFocus' analysis, Vera Bradley stock appears to be undervalued.
The current stock price of $3.86 is trading 1% below its estimated GF Value™ of $3.90.
GuruFocus considers Vera Bradley to be Fairly Valued.
Key valuation signals for VRA:
Operating Margin %: -8.34%
GF Value™: $3.90 vs. price of $3.86 (1% below fair value)
No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
65GF Score
Get the complete analysis for VRA
Operating Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
VRA has been successfully added to your 
