ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Vera Bradley's annualized return on capital (ROC %) for the quarter that ended in Apr. 2026 was -9.88%.
As of today (2026-06-24), Vera Bradley's WACC % is 8.58%. Vera Bradley's ROC % is -8.63% (calculated using TTM income statement data).
Vera Bradley earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Vera Bradley (NAS:VRA) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Vera Bradley's WACC % is 8.58%. Vera Bradley's ROC % is -8.63% (calculated using TTM income statement data).
Vera Bradley earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Vera Bradley ROC % Related Terms
Vera Bradley ROC % Historical Data
* Premium members only.
The historical data trend for Vera Bradley's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Apr. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Vera Bradley (VRA) has a ROC % of -9.88% as of Apr. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Vera Bradley and its competitors.
Is Vera Bradley's ROC % too high?
Vera Bradley's current ROC % is -9.88%. Overall, Vera Bradley has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Vera Bradley's ROC % compare to FMFC and AREB?
Vera Bradley's ROC % of -9.88% can be compared against companies in the Manufacturing - Apparel & Accessories industry. The industry median ROC % is 2.91. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Manufacturing - Apparel & Accessories company?
The median ROC % among Manufacturing - Apparel & Accessories companies is 2.91, based on 1,049 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Vera Bradley and its competitors. For the Manufacturing - Apparel & Accessories industry, the median ROC % is 2.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Vera Bradley's current ROC % is -9.88%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Vera Bradley stock overvalued right now?
Based on GuruFocus' analysis, Vera Bradley (VRA) is currently considered Fairly Valued. The stock's GF Value™ is $3.90, compared to a current price of $3.84 — trading 1.5% below its estimated fair value. The current ROC % is -9.88%. Vera Bradley's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Vera Bradley (VRA), the current ROC % is -9.88% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Vera Bradley (VRA) Overvalued in 2026?
Based on GuruFocus' analysis, Vera Bradley stock appears to be undervalued.
The current stock price of $3.84 is trading 1.5% below its estimated GF Value™ of $3.90.
GuruFocus considers Vera Bradley to be Fairly Valued.
Key valuation signals for VRA:
ROC %: -9.88%
GF Value™: $3.90 vs. price of $3.84 (1.5% below fair value)
No single metric tells the full story. See the VRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
65GF Score
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