VRA (Vera Bradley) Momentum Rank : 4 (As of Mar. 24, 2025)

View and export this data going back to 2010. Start your Free Trial

What is Vera Bradley Momentum Rank?

Vera Bradley has the Momentum Rank of 4.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Vera Bradley's Momentum Rank

For the Footwear & Accessories subindustry, Vera Bradley's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Vera Bradley's Momentum Rank Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Vera Bradley's Momentum Rank falls into.

Vera Bradley Momentum Rank Related Terms

Thank you for viewing the detailed overview of Vera Bradley's Momentum Rank provided by GuruFocus.com. Please click on the following links to see related term pages.

Vera Bradley Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » Vera Bradley Inc (NAS:VRA) » Definitions » Momentum Rank

Comparable Companies

Traded in Other Exchanges

ELI:Germany

Address

12420 Stonebridge Road, Roanoke, IN, USA, 46783

Website

https://www.verabradley.com

Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the most. most of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.

Executives

Mary Lou Kelley	director	7601 PENN AVENUE SOUTH, RICHFIELD MN 55423
Michael Schwindle	officer: CHIEF FINANCIAL OFFICER	2400 WEST CENTRAL ROAD, HOFFMAN ESTATES IL 60192
Alison Hiatt	officer: Chief Marketing Officer	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
Jacqueline Ardrey	director, officer: President and CEO	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
Frances P Philip	director	ONE ALBION ROAD, LINCOLN RI 02865
Edward M Schmults	director	C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Robert Wallstrom	director, officer: President & Chief Exec Officer	12 E. 49TH STREET, NEW YORK NY 10017
Daren Hull	officer: Chief Customer Officer	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
John Enwright	officer: VP, Interim Chief Fin. Officer	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE RD., ROANOKE IN 46873
Mark C Dely	officer: VP - Chief Legal Off. and Sec.	4300 NEW GETWELL RD, MEMPHIS TN 38118
P. Michael Miller	director, 10 percent owner	C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Patricia R. Miller	director, 10 percent owner	C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Nancy Twine	director	C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
James Bradley Byrne	10 percent owner	12 CHURCHILL ROAD, MARBLEHEAD MA 01945
Byrne Thomas Farrell Ii	10 percent owner	13114 PERRY LAKE COURT, FORT WAYNE IN 46845